Review of the 2017 launching conference

Published on by Pauline Mongodin - updated on

The Paris Retail Week 2017 launch conference "Live Retail: Authentic and Human Commerce" was organized in partnership with Havas Paris.

"Live Retail: Authentic and Human Commerce"

In partnership with

Havas Paris

Thanks to data, retail has changed paradigm: consumers and brands are forging a new relationship in connivance and commitment to achieve authentic, human and experiential commerce at all times and in all places.

Paris Retail Week held its launch conference on Wednesday, May 17th at the Maif Social Club.

The results of the Havas Paris / Paris Retail Week study were presented in exclusivity and followed by a debate between retailers.

At the end of the conference, a Paris Retail Tour was organized to present to a small group a selection of the latest retail concepts recently opened in the Marais district.

We would like to thank David Mingeon and Havas Paris for their contributions, Jeanne Dussueil, Laura Pho Duc, Thierry Tallet, Alexandre Chevalier and Olivier De Mendez for their participations, Patrick Russo for the animation of the retail tour, and people who attended (or watched!) the conference and the Paris Retail Tour.

See the infographics "Live Retail: The Authentic and Human Commerce"

Read the Press Release

Download the Observatory "Shopper Observer Havas Paris / Paris Retail Week" (in French)

Download the press kit (in French)

The pictures of the event

The conference

#ParisRetailWeek 2017 - Conférence de lancement

The Paris Retail Tour 

#ParisRetailWeek 2017 - Paris Retail Tour du 17 mai

Programme of the Paris Retail Week conference

Jeanne Dussueil - Frenchweb
Jeanne Dussueil
The morning was hosted by Jeanne Dussueil, Editor in Chief at FrenchWeb.







9.00 am - Presentation of Paris Retail Week 2017

Sophie Lubet, Directeur Pôle Retail, Comexposium
Sophie Lubet
Sophie Lubet, Retail Business Unit Director at Comexposium






9.15 am - The results of the Havas Paris / Paris Retail Week study: "Live Retail: A real-time commerce based on brand experience"

David Mingeon - Havas Paris
David Mingeon - Havas Paris
David Mingeon, Deputy General Director at Havas Paris






9.45 am - Debate between retailers

With the participation of:

Laura Pho Duc - Alibaba Group
Laura Pho Duc - Alibaba Group

Laura Pho Duc, Head of Marketing and Communication, Alibaba France







Alexandre Chevalier - Jury Paris Retail Awards 2017
Alexandre Chevalier - Delsey

Alexandre Chevalier, Europe Director at Delsey SA






Olivier De Mendez, DG Starbucks France - Conférence Paris Retail Week
Olivier De Mendez - Starbucks

Olivier De Mendez, Director at Starbucks Coffee France






Thierry Tallet, DG Ixina - Conférence Paris Retail Week
Thierry Tallet - Ixina

Thierry Tallet, Managing Director at Ixina France 






Paris Retail Week is:

  • Sept. 2018
  • Sept. 2019