4 questions to Criteo

Interview of Thomas JEANJEAN - Regional Managing Director EMEA, Mid-Market at Criteo


Thomas JEANJEAN - Regional Managing Director EMEA, Mid-Market at Criteo

Can you briefly describe your activity?

Criteo is a leading global technology company that helps advertisers generate more sales through personalized performance advertising at a global scale. Criteo enables companies to engage and convert their customers online whether they are on a desktop, laptop, tablet or smartphone. Its proprietary predictive algorithms are able to deliver an advertisement with the right product, to the right user, at the right time. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure.

What are the main features of your services? What are the innovations you will be putting forward?

The proliferation of mCommerce is further fueling the desire for more personalized brand experiences from consumers. Digital marketers can no longer look at device use alone to identify and convert consumers into buyers. For companies to win, understanding user profiles across multiple devices, browsers, and apps in order to provide them with a meaningful and relevant experience throughout their shopping journey is key to success. Criteo’s Universal Match capability within the Criteo Dynamic Retargeting product tailors online product recommendations, advertising and bidding for each user, so that marketers can maximize campaign performance and consumers get a seamless, one-to-one marketing experience.

Criteo’s Universal Match solution processes more than 35 billion browsing events daily to understand cross-device shopping behavior for over 500 million exact-matched IDs. To date, the choices for marketers have been limited. Universal Match delivers precision and scale, in addition to bridging existing gaps across all devices and channels including mobile apps, mobile Web, independent Web ecosystems and desktops.

What are the trends in your field market?

We all know mobile is not only an established, but crucial, channel for business transactions today. In fact, Criteo data has found that mobile devices were used for almost half (49%) of all online transactions in the first quarter of 2016. The opportunity that being mobile-optimised brings is something that larger brands have been quick to pick up on. Criteo research shows that the most successful brands have seen double the growth in mobile share of transactions when compared to their average competitor. For these businesses, mobile is already nearing parity with desktop transactions. Whilst big players have started to reap the rewards of a mobile strategy, only one-in-ten small to mid-sized brands have optimised their websites to work on mobile devices. The business implications here are huge. Not being mobile ready may have cost these organisations a lot. Smaller brands have to maximise mobile to help the bottom line. By taking a few simple steps to become mobile optimised, simplify customer journeys, and personalise mobile engagement with consumers, brands can increase sales and generate loyalty through a better customer experience. Criteo can enables them to engage and convert their consumers.

What motivated your decision to take part in E-Commerce Paris?

Each year Criteo comes to E-Commerce Paris to meet with his clients, taking the time to discuss with new prospects, curious to know more about our recent innovation. We like to hear about new trends and discover new companies too. It’s a very busy place to be. 

Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018