3 questions to Actito

Interview of Marc Désenfant, CEO of ACTITO France 


Marc Désenfant, CEO of ACTITO France 

According to you, what are the main trends and innovations in your field market?

We realize that there is a growing awareness on the part of advertisers about the one-to-one customer relationship. Establish an individualized relationship with its clients and prospects and thus move from mass marketing to one to one marketing has become a crucial task. At the same time, consumers are more mobile than ever and interact with your brands through multiple communication channels while they are waiting for immediate answers to their expectations.

In response to this, companies have to implement a "Seamless" customer journey and to automate the one-to-one customer relationship to offer them the most relevant messages.

Who are your current customers and which audience would you like to reach?

We currently have 200 customers in 12 countries. The agility of our software allows us to deal with many different sectors such as automotive, media, NGO, retail, e-commerce...

Here are some examples of our references: La Grande Recre, Chantelle Group, Catimini, Mobalpa, Relais & Châteaux, WWF, France Alzheimer, Mercedes, Kia, Toyota, Hyundai, Allociné, Generali ...

What motivated your decision to take part in E-Commerce Paris, a Paris Retail Week event?

E-Commerce Paris is a significant event representing our core target, retailers. It is pretty necessary for us to exhibit there every year. Besides giving us a good visibility with, for example, our nomination to the « Paris Retail Awards », this show give us the opportunity to deal with our ecosystem and to discover the latest market trends. A valuable source of information.

Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018