Alexandre Chapt - Marketing and Communication Director at Eulerian Technologies
According to you, what are the main trends and innovations in your field market?
Our market is extremely difficult to define. Heterogeneous in nature, it is permanently changing, its shape shifting continuously. It is rather complicated to determine where it will go.
However, according to a study conducted by Gartner, 69% of all marketing decisions in 2017 will be data-driven decisions. The advertisers are constantly looking for innovative ways to be inventive and optimize the user of their data to meet their customers’ expectations.
Who are your current customers and which audience would you like to reach?
Among the current clients using our solution we find advertisers leader in their markets. Some names are SFR, PMU, MELIA HOTELS, FNAC or WARNER BROS, but the list goes on.
The DMP of Eulerian Technologies is an essential solution to all advertisers who wish to centralize, segment and activate their data in order to optimize their targeting and customize their e-marketing actions.
What motivated your decision to take part in E-Commerce Paris, a Paris Retail Week event?
Eulerian Technologies is one of the historical participants in the E-Commerce Paris event, to which we have assisted for the past five years.
We decided to go back this year since E-Commerce Paris show is one of the greatest business events in our field. Moreover, these three days are the perfect opportunity to encounter potential clients, meet our current ones and exchange views with our partners.