Emmanuelle Bosc-Haddad, Chief Marketing Officer La Poste-Colissimo
According to you, what are the main trends and innovations in your field market?
The BtoBtoC market, on which Colissimo is active, is a growing, highly competitive market.
Alongside traditional players (La Poste, pick-up point networks and express delivery services), new stakeholders are making an entrance and attempting to become intermediaries in the value chain.
The competition is shifting towards more services and greater innovation to meet expectations and perfect the customer experience.
With clients that bring together both physical and digital agility, delivery is becoming a key stage, a vital stage which builds bridges between these two worlds.
Conquering new markets beyond national borders and implementing an omni-channel strategy are now becoming key to a successful transition towards truly connected commerce.
In this context, La Poste-Colissimo's delivery services have three key aims:
- Breakdown barriers to online shopping;
- Change retailers' organisational models;
- Optimise customer experience.
Who are your current customers and which audience would you like to reach?
La Poste is there for everyone, everywhere, every day, to make life easier for its customers. La Poste-Colissimo designs services specially for each type of customer, be they individuals or businesses, whatever their size or sector. And to better support them in expanding abroad, La Poste-Colissimo has designed a special range of services for Europe.
These services allow Colissimo to give online retailers the possibility to connect their business to over 300 million online shoppers; thus helping them to simply and easily shift towards export to exploit the opportunities that Europe presents.
What motivated your decision to take part in E-Commerce Paris, a Paris Retail Week event?
This event is always a special moment to interact with different stakeholders. Understanding the expectations and needs of our contacts is essential if we want to present them with the best solutions to increase their commercial efficiency and boost end customer commitment.