Matthieu Raiffé - Managing Director France & Int. Hub de TimeOne - Performance
According to you, what are the main trends and innovations in your field market?
TimeOne supports more than 1,000 brands in rolling out online traffic acquisition and customer loyalty strategies.
Each of the group’s 6 Business Units (Mobile, Performance Marketing, Content, MarketPlace, Programmatic Buying and Publishing) offers our clients its own specific expertise.
This 360° technological and strategic support allows us to identify 3 major trends:
Firstly, the importance of analysing the customer’s digital journey. An optimal traffic acquisition strategy must take account of consumer behaviour when using the tools, as well as each tool’s contribution to the final website conversion rate. Each marketing tool plays a role in that final conversion and their successful co-ordination is key to performance!
With this is mind, TimeOne has developed the moment’s solution which gives brands a comprehensive view of the interaction between digital tools and provides the opportunity to maximise marketing investment profitability.
This optimal view of each tool’s contribution naturally helps us to understand all the data and means behavioural data can be used for personalising advertising messages. Within the TimeOne group, our Programmatic BU and its 3Xchange entity use this technology in order to get the right message to the right consumer at the right time, and to optimise brand exposure.
The last vital element for online sellers is the mobile behaviour of their current or prospective clients. Our studies show that most online purchases begin by consulting mobile sites and integrating this internet user behaviour into a brand’s acquisition plan is key to business success.
Who are your current customers and which audience would you like to reach?
TimeOne sets up digital acquisition and loyalty systems for all types of company in every sector: Consumer Goods, Retailers, Click and Mortar, Pure Players, Travel and Leisure, Banks etc.
Our clients include BNP, Meetic, Camaieu, Chronodrive, Allianz and Vente Privée, who all share the same issue: growing their business online (and offline!) by rolling out online communication systems with reasonable and transparent costs. For more than 11 years now, TimeOne and its BUs of experts have been supporting them in taking up this challenge.
What motivated your decision to take part in E-Commerce Paris, a Paris Retail Week event?
We have been a technical partner of the E-Commerce Paris tradeshow for more than 6 years now. We offer the organisation our expertise in order to communicate with the right market and expand the event year on year.
Please don’t hesitate to come and meet us on stand F025 where you can talk with our associates, see promotions of our new solutions, share experience via our solution workshop and check out the market.