Jérôme CALAIS - CEO at Netvigie
According to you, what are the main trends and innovations in your field market?
Too few e-commerce players have grasped the importance of having an effective website. That's why we are striving to educate our audience in order to make them aware of how crucial it is.
It means, for example, optimising load times and page size, and seeking to improve user satisfaction. This may also have an impact on analytics indicators like bounce rate.
Webperf is now a vital factor in the success of web marketing campaigns, along with ergonomics and SEO.
For this reason, decision makers want to give all their users the best possible web experience. They want control of the UX in all contexts – whatever device and browser is used, whether users access their site locally or internationally, etc.
It is to support companies looking to make these improvements that we have developed effective tools for monitoring a website's availability, reliability, performance and scalability.
Who are your current customers and which audience would you like to reach?
Our solutions are aimed at any company with a strategic web operation, whether its goal is conversion or to enhance its brand image. More than 150 clients put their trust in us.
Our customer base is broad and our portfolio includes companies and players in most economic sectors: e-commerce (B2B and B2C), travel, insurance, public institutions and major advertisers.
What motivated your decision to take part in E-Commerce Paris, a Paris Retail Week event?
We attach great importance to client support, right from the very start of our relationship with them.
For us, attending the E-commerce Paris exhibition is a way of continuing to raise our potential clients' awareness of all aspects of digital quality. We know the day-to-day obstacles our clients have to deal with. We want to show them that we have the tools needed to help them rise to these challenges and so get to grips with their digital ecosystems.
We expect this exhibition to give us the chance to communicate with potential and existing clients on a more informal, conversational basis.