5 questions to Store Electronic Systems

Interview of Guillaume Portier, Directeur marketing at Store Electronic Systems.

Store Electronic Systems is the leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers. 


Guillaume Portier, 

Marketing Director, Store Electronic Systems

Can you briefly describe your activity?

Store Electronic Systems is the leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers.

SES is a pioneer on the market of electronic labels and makes the difference by an intimate understanding of the retail operational environment and issues encountered in situation to satisfy customers. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity and developing new contactless uses for consumers.

Today, SES team has more than 9,000 stores in 54 countries. SES is a group financially durable, strongly capitalized, and listed on Compartment C of Euronext™ Paris. 

What are the trends in your market?

SES is the world leader in a technology sector with high potential: the digital transformation of  physical retail. It sold to date 250 million electronic labels with nearly half sold by SES. Our forecasts indicate that in 5 years this market will be multiplied at least by 5 and cross a billion labels.

Two reasons for this phenomenon:

  • with the fast growth of price competition, the development of multi-channel and the rising costs of labor, the transition to digital becomes progressively a necessity for retailers.
  • On the other hand, technological innovation has enabled us to cross an important step: current solutions and products now meet criteria and functional requirements in most of major markets. 

Thereby, over 200 top worldwide retailers are currently implementing electronic labels, testing pilot projects or making a feasibility study: a figure whose rapid growth is a significant sign of progress for future market growth.

What made you decide to exhibit at Digital (in) Store?

SES has installed over 100 stores (30% in the world top100) in 54 countries. Among these customers, we obviously find most of French distributors, who are pioneers in innovation and digitisation of their points of sale.

We will also take advantage of this special retail week to invite our major international customers and prospects to present our latest innovations.

They are also very curious to visit our connected stores who are numerous in the capital and represent the best examples of our expertise.

Who are your current customers and what targets would you like to reach?

SES exhibits its solutions all around the world, all year round from New York to Hong Kong. Digital (in) Store in Paris represents for us a particular and inescapable step for at least two reasons: first we are French and France is the first market of electronic tracking worldwide. It is also a market definitively focused on innovations and French retailers are ahead in this area.

What do you think about the creation of Paris Retail Week?

The adoption of the Internet and smartphones deeply transformed trade. The rise of digital channels changes everything. The consumer is now connected, more demanding, better informed, more impatient. To adapt,  stores have to reinvent themselves, move to the digital to bring more information and service to the consumer to help him save time, but also switch to a more precise management, optimize their costs, their stocks, reduce inventory shortage and wastage of fresh products, etc.

Organizing a special week dedicated to this theme by gathering all market actors is an excellent initiative. It is finally an opportunity for SES to increase its differentiation on high value-added business solutions, in consistency with its mission: to defend the competitiveness of physical retail and be the ideal partner of its digital transformation:  "Digital for Retail Now!"

Learn more about Store Electronic Systems:


Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018