Altavia Retail Lab

How to place the innovation at the service of the commercial performance of your brand?

Altavia-retail-lab

In partnership with 

Altavia

How to place the innovation at the service of the commercial performance of your brand?

Altavia Retail Lab provided you with a selection of the best international cases of retail innovation, combining physical and digital to improve traffic, recruitment, retention, and sales. Many practical innovations that mark the new omnichannel customer experience and transform on- & offline points of sale in buying places. 

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During 3 days, the visitors discovered on booth H 014 French and international concrete cases, deciphered with Altavia's experts the springs of these innovations and shared best practices to adapt these ideas to their business issues.

They also discussed with the robot NAO, the new partner for sales assistants. He presented the ALTAVIA RETAIL LAB and shared information about his role in DARTY shops.

# 1 Increase Traffic

Recruit, animate, attract, retention, surprise, availability.

# 2 Recruit and develop customer loyalty

Surprise, seduce, recruit, fetching, meet, proximity, mobility, conviviality.

# 3 Accompany your customers omnichannel experience

Support, on & offline, shopper journey, cross-channel, recognition, experience, personalization, connected object.

# 4 Customize the relationship with your customers

Loyalty, customize, adapt, one to one, tailored, accessibility.

# 5 Use data to satisfy your customers

Customer knowledge, comparison, anticipation, expectations, predictive purchase, promotion, application.

#6 Strengthen your customer engagement with collaborative

Share, crowdsourcing, co-creation, crowdstorming, collaborate, participation.

#altaviaretaillab

Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018