Interview of Nathalie Clement, Product Manager at Evolis
Can you briefly describe your activity?
Since it was created in 2000, in France, Evolis has become the world leader in its field. The group designs, manufactures and markets a comprehensive range of plastic card personalization and printing solutions. Our systems are distributed by over 400 partners in 140 countries worldwide.
We provide solutions for a very broad range of sectors including businesses, healthcare, education, transport, leisure, banks and governments. This diversified expertise has enabled us to develop technological solutions adapted to the needs of retail professionals, by allowing them to design and print their price tags, loyalty cards, gift cards, staff badges or event badges on the spot.
What are the main features of your services? What are the innovations you will be putting forward?
Evolis offers a wide variety of printers for issuing plastic cards in small or large volumes. Our products are renowned for their compact size, integrated card design software, instant printing at the point of sale, superior printing quality and excellent value for money.
We’ll be showcasing two new solutions at Equipmag 2016:
1. Our packaged solution for designing and printing price tags on the spot, consisting of a card printer (single or dual-faced printing), credit card-format plastic cards, printing ribbon and tag personalization software. The solution enables retailers to rapidly produce price tags that are hygienic and harmonized and that show all the legally prescribed consumer information, such as price, ingredients, allergens, produce origin, etc.
2. A plastic card printer designed to be integrated into a self-service kiosk. By being able to instantly print loyalty or gift cards using free-standing kiosks, stores offer their customers the combined benefits of immediate service and reduced waiting time. The 4 printer models in our “Kiosk” range are compact and robust and offer users greater flexibility and autonomy.
What are the trends in your field market?
Price tags: Increasing consumer concern about food safety, compounded by recent food scares and technological developments such as GM foods, has resulted in a greater demand for more information about the origin of produce and food composition. What’s more, the WHO now classifies allergies as the world’s fourth most prevalent chronic disease. As of the end of 2014, European law made it mandatory to provide consumers with precise information about any allergens contained in retailed food.
The Evolis price tag solution provides the answer to two of food retailers’ big challenges: firstly, to comply with food laws such as the INCO regulation that requires all food safety information to be labelled and, secondly, to stand out from the competition by making their counter displays eye-catching and the store look professional.
Self-service kiosks: An increasing number of shopping centres are combining budgets to install self-service kiosks where shoppers can print the participating stores’ loyalty cards or gift cards themselves. Big retail names have also placed kiosks in their entrances where customers who feel comfortable with new technology can print their own loyalty cards. The solution benefits customers and store staff alike: for customers, the solution offers a time-saving shortcut and greater flexibility while for staff, it means they can focus on more complex operations.
Who are your current customers and which audience would you like to reach?
Major retailers such as Alinéa have already adopted our solutions, but our clients also include many smaller chains and independent retailers, such as bakers, butchers, cheese sellers, fishmongers and wine merchants.
Our Price Tag solution is particularly suitable for food retailers because the printing ribbons have ISEGA certification, but our printers can also be used for labelling by jewellery stores or florists, for example.
The system is also already in widespread use in the hotel industry such as for encoding room cards or printing staff badges, baggage labels or labelling buffet dishes.
What motivated your decision to take part in Equipmag?
Equipmag is the No. 1 trade show for retail store equipment in France. Our aim is to show that printing price tags at the point of sale is something everyone can do and benefit from. Too few retailers realise that the technology exists and what the real gains are.
What are your thoughts about the creation of Paris Retail Week and Equipmag being held jointly with E-Commerce Paris?
I see it as a logical step in cross-channel development. An online store can provide a retailer who has a regular point of sale with a complementary income stream. Nevertheless, the French remain very attached to physical stores, especially when it comes to buying fresh produce.