Tristan de SEVIN, CEO of LINDERA
Can you briefly describe your activity?
For more than thirty years, the Lindera Group has been offering global fitting solutions, including not only the manufacture and fitting of standard and customised furnishings, but also work by all trades. For distribution, retail and catering networks, the Lindera Group functions as a true specialist, applying its expertise and versatility to every sector and every type of sales area.
What are the main features of your services? What are the innovations you will be putting forward?
The Lindera Group develops multiple solutions: we offer a wide range of accessories and gondolas, and we also develop specific furniture that it totally in line with the specific expectations of each type of customer. Each individual company benefits from our innovative ideas and customised implementation.
We will be highlighting not so much our products but rather the main qualities that have made the Lindera Group’s reputation: accompaniment by a dedicated, passionate team, adaptation of required industrial solutions, and so on.
What are the trends in your field market?
With the help of a number of architects, the Lindera Group has drawn up an inventory of the latest trends in the market in the first issue of its ‘Lindera Mag’ – it will be available at the exhibition.
Major current trends include digitalisation of the point of sale, enhancement of the customer’s experience, simplification of the route taken by the customer, the modularity of furnishings, as well as reducing costs. The Lindera Group keeps a close eye on these trends and designs its furnishings accordingly, aware of the economic issues involved and market costs.
Who are your current customers and which audience would you like to reach?
Our customer base includes design agencies, companies with some level of international recognition, and companies that have been with us for some time, plus twenty-three new companies acquired in the past two years.
We provide a response to issues facing the distribution and retail sector overall. The idea is to increase our presence in our preferred sectors, and to continue our diversification into new sectors of activity.
What motivated your decision to take part in Equipmag?
Equipmag is the go-to exhibition for the profession in France, and it provides Lindera with three opportunities:
- to support recognition of the Lindera Group and its legitimacy as a major go-to player for fitting furnishings and carrying out the work of all trades,
- to meet and canvas prospective customers, and
- to greet our customers, suppliers and partners in a special and convivial way.
What are your thoughts about the creation of Paris Retail Week and Equipmag being held jointly with E-Commerce Paris?
Bringing together the Paris Retail Week and E-Commerce exhibitions is a great bonus for us. The two exhibitions are complementary, and are directed at the same visitor profile.
We wanted Lindera’s stand to be resolutely turned towards the new technologies (LED screens, touch-sensitive terminals), to show that we are in step with the digital universe that is omnipresent today in the distribution and retail sector.