Didier Perkowski, Sales Manager at Sofadi
Can you briefly describe your activity?
For more than 50 years SOFADI has been a key player in the tertiary and commercial interior fitting sector.
SOFADI designs, develops and sells slot-channel systems, brackets and profiles allowing for the establishment of an all-round merchandising system primarily for commercial spaces.
What are the main features of your services? What are the innovations you will be putting forward?
Sofadi aims to make available to all actors, architects, shop-fitters and shops an all-round and diversify solution to realize flexible and modern merchandising.
The greatness of our brochure, slots channel, inserts, brackets, clothes rail, facing allows everyone to modulate the project close to his needs and ideas.
This year Sofadi presents during Equipmag as a preview showing a unique system of plug and play allowing in total security and simplicity the illumination of the merchandising with brackets becoming light.
The light is a strong element that we combine with the merchandising for more design, efficiency and modularity without any constraints.
Easily extensible with the fitting of dressing, this system will find its place in the cloth retails.
What are the trends in your field market?
In constant motion, our market is always expanding. Brands and independents are looking for identity that we are able to create in an environment troubles by the influence of the current inescapable e-commerce.
The diversity and the availability of the offer are some successes factories and reasons why we are the partners that people are looking for.
Who are your current customers and which audience would you like to reach?
Our customer can cover the spectrum of the retails. Thus, SOFADI can act all time during the building of a project, from the conception with the architecture or the designer to the realization with the shop-fitter.
What motivated your decision to take part in Equipmag?
Since a long time, Equipmag is an important date for SOFADI. During 3 days, we can promote our solution in life size and more, it is a stepping stone for the novelties.
We are member and active participant of the “club Enseigne et Innovation” association, this help us to increase our visibility through our involvement near to responsible of work for the large retailers.
What are your thoughts about the creation of Paris Retail Week and Equipmag being held jointly with E-Commerce Paris?
Sofadi constantly enriches itself by all information connect to its job. It is the way to enlarge our vision and increase the performances of tomorrow in a constant environment evolution. A large visibility is always pleased.