Céline Stupfler-Mignot, Marketing & Products at epay Digital
Can you briefly describe your activity?
epay is a part of Euronet Worldwide whose historical activity is to establish and manage ATMs. Thereafter, the company has developed new financial services activities:
- Money transfer (RIA, 2nd in the world),
- Prepaid products like mobile top up (epay, global leader),
- ATMs implementation (Euronet EFT, 22000 ATMs).
Leader of prepaid content and mobile top up, epay manages a network of 674,000 point of sales in the world in 2015. The company knows how to highlight its expertise, its experience and its technical connections with 1,335 billion prepaid transactions.
We assure a local support to our clients (brands and/or retailers) with a complete support and a customized service. Our expertise relates to creation, setup, prepaid solution management and performance optimization in point of sales.
What are the main features of your services? What are the innovations you will be putting forward?
Prepaid ecosystem has 5 steps: the issuer, the technical provider, the wholesaler, the retailer and the consumer. We are technical provider and wholesaler.
Our products are POSA cards (point of sales activation), pin code (pin on a paper support) or digital code for online sales (email, text message…). We also offer prepaid services like “electronic wallet” to give access to more content: software download, complete games, DLC, subscriptions…
epay also offers to make customer experience more interesting for its retailers and partners completing their offers with loyalty services, rewards and promotional coupons (gift card, loyalty card, coupons, ibeacon etc.). Our partners can develop complete solutions to acquire and retain customers.
Today, epay develops “kiosk” solutions highlighting digital products in shops with an interactive aspect. Download terminal answers to current problems of the market: stock removal, “time to market” optimization, large references catalogue which is permanently updated…
We develop online and offline bundle offers (joint selling of products).
What are the trends in your field market?
These last years, “digital at retail” knows a growing success, but also prepaid services like gift card or promotional coupons.
POSA technologies have an incredible potential which is not totally developed. We also note a return to “pin code” (code on a paper support).
Who are your current customers and which audience would you like to reach?
On the distribution side, we are the partner of the most of retailers. On the provider side, we work with big international actors linked to multimedia (iTunes, Google, Deezer…) or to software (Symantec, EBP, Ciel…). In videogames, we operate with the most of console manufacturers (Nintendo, Sony and Microsoft) and major international (like Steam) or national (like Playtem) actors.
What motivated your decision to take part in Equipmag?
The Equipmag trade show develops an offer with 3 major dimensions: retail, digital and customer experience. epay activities essentially focus on these 3 dimensions. This is also the case of Euronet and Ria. So epay participation is totally logic.
Moreover, Equipmag is now the first retail trade show in France, that allows us to have a good visibility in France during 3 days and through all the communication before, during and after.
What are your thoughts about the creation of Paris Retail Week and Equipmag being held jointly with E-Commerce Paris?
It is an advantage because the fact to mix e-commerce and retail allows to create added value to the trade show. It allows to make the trade show more interesting and to increase our visibility.