Star Micronics, exposant à Paris Retail Week
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5 questions to Star Micronics EMEA

Interview of Annette TARLTON, Marketing Director, Star Micronics EMEA 

Star Micronics, exposant à Paris Retail Week
Star Micronics

Annette TARLTON, Marketing Director, Star Micronics EMEA 

Can you briefly describe your activity?

Star Micronics, the POS printer company, is leading the field in traditional POS and mPOS with the very latest Cloud Bluetooth and wireless counter-top and mobile printing solutions for tablet POS applications. In a fast-paced mPOS environment, Star offers a range of flexible solutions that can easily be upgraded as your POS system evolves. From complex retail store systems to a simple pop-up set-up, Star has the expertise and wealth of experience to provide a tailored cost-effective solution.

What are the keys attributes of your services? What novelty do you wish to present?

Visitors to the Star stand will experience a wide range of mPOS solutions demonstrated by a number of our software partners including Wynd, Tactill, RoverCash (LundiMatin), Innovorder, Smile & Pay, Bizerba and BDMI.  

Our latest innovations include mPOP™, a unique combined Bluetooth printer and cash drawer mobile point of purchase solution that is low cost and lightweight at just 10cm high and 30cm wide with a sleek design.  With the POPPack option that includes a high quality black or white tablet stand (alternative colours are available if required) and metal plate, users can successfully create a stylish mPOS station.  The POPPack design provides a flexible option with the extra security required within a busy retail environment, whilst retaining the mobile element. This provides the ability to securely store or transport the mPOS station at the end of trading.

For retailers looking for a high performance counter-top printer the latest additions to the TSP100 futurePRNT™series from Star - TSP143III Wireless LAN (WiFi) and TSP143III Bluetooth offer cable-free high speed Bluetooth and WiFi mPOS printing solutions combined with futurePRNT software. The TSP100 series also includes the convenience of an internal power supply along with a vertical mount kit in the box and provides compatibility with major operating systems including Android, iOS, Linux, Mac OS and Windows.  The TSP143III Wireless LAN provides easy pairing thanks to a simple WPS connection offering straightforward wireless setup while the TSP143III Bluetooth model features an autoconnect function for iOS after power on or an out-of-range situation thus ensuring functionality at all times.

Star will also be demonstrating a free-of-charge digital receipting service AllReceipts™ that is available across Star’s range of single-station thermal POS printers.  This service offers retailers a fast route to providing the customer with a digital copy of a print receipt as well as access to analytics, an in-store customer survey and device management tools that provide the real-time status of printers across the entire estate.  With zero development required, AllReceipts is enabled within the printer driver and works independently of a retailer’s POS software. Triggered by a traditional printed receipt, a digital copy of the receipt is sent to the AllReceipts App on the customer’s mobile with no email address or mobile number required.  Receipts can only be claimed once and are then deleted, while saved receipts can be viewed by date or by retailer with personal or business tags on the customer’s device.

Given Star’s focus on connectivity at all levels, we have extended our suite of industry leading software and developer tools to provide feature-rich solutions that work above existing POS software, offer power and paper saving features, powerful marketing tools as well as ease of integration for developers, integrators and retailers.

What are the trends in your field market?

The retail landscape is evolving.  While traditional POS solutions have the usual important role to play in retail we are witnessing a distinct shift towards Bluetooth and wireless mPOS solutions as the Cloud becomes more prevalent and tablet POS takes on greater importance for retailers of all sizes.   

Who are your current customers and what target groups would you like to reach?

With over 40 years experience in POS printing, Star is one of the leading manufacturers in the industry with the largest range of traditional POS solutions and, more recently, mPOS. Star’s solutions cater for retailers of all sizes from department stores to pop-up shops with our customers in France including France Billet, Ticketmaster, CGR Cinémas and PPMC.  It is the combination of product range, high level support and known reliability that has led Star to be the printer provider of choice for so many retailers globally today.

Qu’est-ce qui motive votre décision d’exposer sur Equipmag ?

Following a very successful show in 2014, Equipmag provides Star with the ideal platform to reach a wide range of retailers and system integrators from across France and beyond.   

www.starmicronics.com

Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018