Solutions Workshops

Published on by Priscilla Nettre - updated on

Share your expertise with the professional visitors during a 45-minutes presentation.

The Solutions Workshops are the opportunity for visitors to discover the best offers on the market.

Real “tool boxes” for the visitor, these short presentations (45 minutes), led by participating companies, experts in their market, bring together strategic visions, experiences, practical advice, testimonies, tool demonstrations, discoveries!

The Solutions Workshops talks are spread across the show’s different zones with 13 main themes reflecting the issues close to visitors’ hearts.

Discover the 2016 programme!

2016 Workshops' themes

Technologies

ico1
CHOOSING A PLATFORM

Once you have found an idea, how do you choose your technological solution: industrial platform, open-source development, delegation, packaged platforms and/or membership to a marketplace?

ico2
CREATING & DEVELOPING A WEBSITE

Choosing all the components of a site: ergonomics, hosting, mobile component, speed optimisation solutions, payment, certifications...and of course how to develop it (A/B testing, cart optimisers, etc.).

ico3
Choosing a payment / m-payment solution

Tools and solutions enabling online retailers to offer their customers to finalise their purchases through a secured, ergonomic and innovative solution, on one or several terminals, either independently or in an integrated way.

DIGITAL MARKETING

ico4
RECRUITING & BUILDING LOYALTY

Tools and techniques for attracting and retaining customers, optimising campaigns (emailing, loyalty-building solutions, competitions, etc.).

ico5
   
  
   
USING DATA AND MEASURING EFFECTIVENESS

Solutions to improve your knowledge of your customers through the use of data (CRM, Datamining, Surveys, Big Data, etc.). Tools and techniques to measure and optimise performances (Webanalytics, Social Media optimisation, etc.).

CUSTOMER EXPERIENCE

ico6
OPTIMISING THE CUSTOMER RELATIONSHIP

Before, during and after the act of purchase: services to inform, satisfy and help the customer (call centers, help tchat, virtual assistant, customer service, etc.).

ico7
EXPLOITING MULTIPLE SCREENS

Tools and techniques to take advantage of the trend for multiple devices (Mobiles, Tablets, Smart TVs).

ico8
  
  
  
ENGAGING CUSTOMERS

Tools and techniques to cultivate your reputation, to make customers latch onto the brand to guarantee their loyalty and develop sales (e-reputation, Social Marketing, etc.).

ico9
DEVELOPING CROSS-CHANNEL DISTRIBUTION

Solutions to develop cross-channel marketing, to link up in-store and digital: web to store, click & collect, digitization of the point of sales, unified experience, etc.

LOGISTICS

ico10
DEVELOPING & OPTIMISING LOGISTICS

Solutions and services for the shipping or return of the customer's purchase taking into account security, speed, proximity and cost (logistics hubs, carriers, freighters, postal services, packaging, etc.). Stock management and logistics optimisation.

CROSS FUNCTIONAL

ico11
International, Legal framework, Fraud

Optimise your international development, identify, understand and anticipate the weaknesses and threats of each development, understand the legal and fiscal concerns, find the best local partners …

RETAIL

ico12
DIGITIZATION OF THE POINT OF SALE

Digital applications to increase business efficiency and optimize the customer experience. Solutions to develop connected commerce.

ico13
POINT OF SALE EQUIPMENT & RETAIL INNOVATIONS

Solutions for shop fitting, equipment and security.

You want to host a Solutions Workshop ? Read more 

Book now a Solutions Workshop

Advertisement

Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018