IT FOR COMMERCE / PAYMENT SOLUTIONS
Choosing a platform, creating & developing a website, choosing a payment / m-payment solution
Once you have found an idea, how do you choose your technological solution: industrial platform, open-source development, delegation, packaged platforms and/or membership to a marketplace?
Choosing all the components of a site: ergonomics, hosting, mobile component, speed optimisation solutions, payment, certifications...and of course how to develop it (A/B testing, cart optimisers, etc.).
Tools and solutions enabling online retailers to offer their customers to finalise their purchases through a secured, ergonomic and innovative solution, on one or several terminals, either independently or in an integrated way.
MARKETING, DATA & CUSTOMER EXPERIENCE
Optimising the customer relationship, exploiting multiple screens, engaging customers, developing cross-channel distribution, recruiting & building loyalty, using data and measuring effectiveness
Before, during and after the act of purchase: services to inform, satisfy and help the customer (call centers, help tchat, virtual assistant, customer service, etc.).
Tools and techniques to take advantage of the trend for multiple devices (Mobiles, Tablets, Smart TVs).
Tools and techniques to cultivate your reputation, to make customers latch onto the brand to guarantee their loyalty and develop sales (e-reputation, Social Marketing, etc.).
Solutions to develop cross-channel marketing, to link up in-store and digital: web to store, click & collect, digitization of the point of sales, unified experience, etc.
Tools and techniques for attracting and retaining customers, optimising campaigns (emailing, loyalty-building solutions, competitions, etc.).
Solutions to improve your knowledge of your customers through the use of data (CRM, Datamining, Surveys, Big Data, etc.). Tools and techniques to measure and optimise performances (Webanalytics, Social Media optimisation, etc.).
LOGISTICS & SUPPLY CHAIN
Developing & optimising logistics
Solutions and services for the shipping or return of the customer's purchase taking into account security, speed, proximity and cost (logistics hubs, carriers, freighters, postal services, packaging, etc.). Stock management and logistics optimisation.
International, legal framework, fraud
Optimise your international development, identify, understand and anticipate the weaknesses and threats of each development, understand the legal and fiscal concerns, find the best local partners…