Share your expertise with the professional visitors during a 45-minutes presentation.
The Solutions Workshopsare the opportunity for visitors to discover the best offers on the market.
Real “tool boxes” for the visitor, these short presentations (45 minutes), led by participating companies, experts in their market, bring together strategic visions, experiences, practical advice, testimonies, tool demonstrations, discoveries!
The Solutions Workshops talks are spread across the show’s different zones with 13 main themes reflecting the issues close to visitors’ hearts.
Once you have found an idea, how do you choose your technological solution: industrial platform, open-source development, delegation, packaged platforms and/or membership to a marketplace?
CREATING & DEVELOPING A WEBSITE
Choosing all the components of a site: ergonomics, hosting, mobile component, speed optimisation solutions, payment, certifications...and of course how to develop it (A/B testing, cart optimisers, etc.).
Choosing a payment / m-payment solution
Tools and solutions enabling online retailers to offer their customers to finalise their purchases through a secured, ergonomic and innovative solution, on one or several terminals, either independently or in an integrated way.
RECRUITING & BUILDING LOYALTY
Tools and techniques for attracting and retaining customers, optimising campaigns (emailing, loyalty-building solutions, competitions, etc.).
USING DATA AND MEASURING EFFECTIVENESS
Solutions to improve your knowledge of your customers through the use of data (CRM, Datamining, Surveys, Big Data, etc.). Tools and techniques to measure and optimise performances (Webanalytics, Social Media optimisation, etc.).
OPTIMISING THE CUSTOMER RELATIONSHIP
Before, during and after the act of purchase: services to inform, satisfy and help the customer (call centers, help tchat, virtual assistant, customer service, etc.).
EXPLOITING MULTIPLE SCREENS
Tools and techniques to take advantage of the trend for multiple devices (Mobiles, Tablets, Smart TVs).
Tools and techniques to cultivate your reputation, to make customers latch onto the brand to guarantee their loyalty and develop sales (e-reputation, Social Marketing, etc.).
DEVELOPING CROSS-CHANNEL DISTRIBUTION
Solutions to develop cross-channel marketing, to link up in-store and digital: web to store, click & collect, digitization of the point of sales, unified experience, etc.
DEVELOPING & OPTIMISING LOGISTICS
Solutions and services for the shipping or return of the customer's purchase taking into account security, speed, proximity and cost (logistics hubs, carriers, freighters, postal services, packaging, etc.). Stock management and logistics optimisation.
International, Legal framework, Fraud
Optimise your international development, identify, understand and anticipate the weaknesses and threats of each development, understand the legal and fiscal concerns, find the best local partners …
DIGITIZATION OF THE POINT OF SALE
Digital applications to increase business efficiency and optimize the customer experience. Solutions to develop connected commerce.
POINT OF SALE EQUIPMENT & RETAIL INNOVATIONS
Solutions for shop fitting, equipment and security.