In partnership with Havas Paris, Paris Retail Week presents the findings of the consumer behaviour and retail trends watch.
A unifying event, Paris Retail Week reinforces in 2017 the synergies between retail and e-commerce to provide an optimal vision of the challenges of tomorrow.
The store is clearly undergoing a major transformation, serving as a link between physical and digital retail. An on-off complementarity which is increasingly encapsulated in pop-up stores.
Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy traffic which...
Thanks to sustained activity and recruitment which has been constantly rising for several years, the retail sector, both physical and online, has become a dominant force within the French economy.
Paris Retail Week highlighted current trends in augmented retail