Smart Talk Saguez & Partners “The place is the bond”
The customer journey towards the brand has to be global and omnichannel. Useful, on the digital channel. Emotional and experiential on the physical place. For a stronger relationship with the customer, the agency has always innovated in the construction of harmonious paths, between the useful and the experiential, of a multi-channel business. From the craftsman to the international network, from the independent shop to the department store or the shopping center, innovate to create merchant and striking concepts
Olivier Saguez – Founder and Designer,
Cécile Poujade, Associated Director Retail
11:30 a.m. 12:30 p.m.
Round Table SES IMAGOTAG “Smart Retail”
Paris will be once again the capital of Connected Commerce from Monday 10 to Wednesday 12 September 2018 for the fourth edition of Paris Retail Week. This year, the show will be placed under the sign of the convergence of the e-commerce and the physical store.
The digitization of physical commerce (Retail IoT) is about to take off globally. Recently, Amazon, Alibaba, Tencent, JD.com, Google… electrified the market with their bold expansion and acquisition announcements. These days not a week goes by without physical retail stores announcing new digital initiatives to help them retain substantial strategic value and create a seamless experience for the consumer. All major retailers around the world are now refocusing on the need to leverage digital to revitalize brick-and-mortar physical networks, illustrating this reality for the world: physical stores will be at the heart of the omnichannel retail model of the future. To discuss it, SES-imagotag is organizing a roundtable with major retailers at the forefront of this movement.
Hosted by Karine Vergniol, Editor in chief – BFM Business
Regis Schultz, President - Monoprix
Thierry Chouraqui, President - Bio C Bon
Xavier Hua, General Manager - Institut du commerce
Thierry Gadou, CEO - SES-imagotag
12:30 a.m. - 1:30 p.m.
Académie Google –Retail Reboot : How to reinvent customer relationship, multichannel communication and product experience
"Next day delivery" and "Return policy" requests have doubled in France in only 2 years. The consumer is more demanding, impatient and curious the user experience thus needs to be more IMmediate, INtuitive, INdividual and IMmersive. In that context, how can retailers adapt their marketing strategy? And how can you reboot your partnerships, customer experience and channel sales? Our Retail, Mobile and Cloud experts will be on stage to answer your questions and give you tips on how to be "IN".
Loïc De Saint Andrieu, Google France Mobile Evangelist @Google France,
Cyril Grira Industry Leader - Retail @Google France
Once reluctant to embrace digitisation, luxury brands have realized they have to adapt quickly to the new consumption habits of the “digital natives”. This is particularly true in China, the second largest luxury market in the world, where consumers account for 21% of the global luxury goods market and are due to represent 44% of the total global market by 2025.
In China, Alibaba Group has pioneered this approach and with its Luxury Pavilion has been partnering with luxury brands to accompany them on the “New Retail” path - a business model which combines the best of the online and offline worlds to offer a seamless and tailored shopping experience, no matter the channel.
Sebastien Badault, Managing Director of Alibaba France, and Director of International Fashion and Luxury of Alibaba Group, will discuss this and share further insights from the exciting Chinese commerce scene, looking at why this is a great moment for luxury brands and businesses to look East and open up to digital innovation.
Sébastien Badault, General Manager, France, and Director of International Fashion and Luxury, Alibaba Group
3:00 p.m. – 4:00 p.m.
Keynote AB Tasty How does the optimization of the customer experience really boost the ROI ?
Customer experience is key to boost your ROI! AB Tasty will give the best pieces of advice to help you comprehend this major business challenge.
Alexis Dugard, Head of Sales AB Tasty
4:00 p.m. – 5:00 p.m.
Plenary « Smart Customer Experience »
Even though experiments have always been a part of retailing, for the past few years we have seen an acceleration in innovation, in line with the growing understanding of its vital importance. The headlong race to engage consumers has made retailers keen to have customer data in order to get a better idea of the purchasing experience and enrich it with new innovations. How are these innovations applied in retailing? How can data be collected and used to improve the CX? Will artificial intelligence with cognitive computing, the internet of things, the in-house store and the Blockchain be able to save us?
Hosted by Régine Vanheems, Director of the Cross Channel and Connected Commerce Observatory
With Alexandre Parot, CEO of Groupe Parot
Joël Plat, former retail director Apple
Christine de Wendel, COO, Chief Operating Officer ManoMano