The Jury

The Jury, comprising renowned industry professionals and experts, will have to identify promising companies and innovations able to effectively provide solutions to issues faced by e-merchants, retailers and brands in general.

In deliberating, the members of the Jury will base their decisions on the following criteria:

  • Innovative character of the presented product/service
  • Efficiency vs. service provided
  • Opportunity for the market
  • Profitability/promise with regards to initial results/projections

The Jury will review the applications received and will determine the finalists and winners of the Paris Retail Awards 2018.

Alexandra Bouthelier - Jury Paris Retail Awards

Alexandra Bouthelier - Executive Officer of the Fédération du Commerce Coopératif et Associé (Federation of Cooperative and Associated Trade)

In 1983, Alexandra Bouthelier - freshly graduated from ESCP - began her career in the Prisma Presse Group, in the Advertising Department. Over the next 13 years, she successively held the positions of Head of Advertising for “Ça m’intéresse”, Head of Advertising for “Prima” magazine (1986), Deputy Director, Advertising, for “Prima” (1991) then Deputy Director, Advertising, for “Femme Actuelle”.

In 1996, she was recruited by Bonnier Publications (Mon Jardin Ma Maison, Le Journal de la Maison, Maison Bricolages, Saveurs) as Sales Director, Advertising Department, and given the task of turning around sales that had been declining for 10 years. 

In 1997, Alexandra flew off to Singapore to take up General Management of the French Chamber of Commerce. 

In 2005, Alexandra joined the Fédération du Commerce Coopératif et Associé as Executive Officer.


Alexandre Stopnicki jury Paris Retail Awards

Alexandre Stopnicki - Pedagogical Director of MBA MCI, Léonard de Vinci institute


Alice VACHET membre jury Paris Retail Awards

Alice Vachet - Chief Digital Officer, Zei


Bertrand Pineau jury paris Retail Awards

Bertrand Pineau - Director of Innovation, monitoring and Development , FEVAD


Céline Del Genes - Global Vice-President Football Concept to Consumer, Adidas HQ

Céline Del Genes – a French Native - is the Global Vice-President of Concepts to Consumer for adidas football/ soccer business. In that capacity Céline is leading markets strategy and activities, driving them to excellence in planning and execution to achieve business objectives. Celine steers the commercial and brand success for adidas football/soccer globally. Her team drives the strategic framework for execution across product offer, distribution channels and across all markets worldwide.

Previously, Celine was – still with adidas – assigned to the Reebok Global HQ. Where she has lead the Business and Marketing Planning activities worldwide; developing the long-term market strategy and identification of key local initiatives. Céline has also been involved in developing the future of Reebok’s Training initiatives with the launch of the Sport of Fitness, further strengthening Reebok’s positioning as THE fitness and Training brand through Reebok partnership with CrossFit. She has played a critical role in driving markets into adopting the new Training positioning and driving the business opportunities worldwide. Prior Training Céline has been involved in relaunching Women’s Fitness Initiatives.

Prior to joining Reebok HQ, Céline was located in Hong-Kong were she held several roles for the adidas Group organization.

Céline worked directly with individual markets in Asia as Reebok Region Asia-Pacific  Marketing director. In that role she has launched in Asia Pacific some of Reebok most innovative concepts Jukari Fit to Fly from the collaboration of Reebok and Cirque du Soleil as well as EasyTone, a unique footwear targeted at women.

Previously with the adidas brand Céline held the Brand Marketing director position in Asia Pacific, in this role, she directed all aspects of brand communications including advertising, media and consumer research. Through that role she had a strong commitment towards the Beijing 2008 Olympic Games. Under Céline’s leadership, adidas has been awarded Advertiser of the year at the 2008 adFest and received in 2008 the First Chinese Gold Lion in Cannes for the 2008 Beijing Olympics Campaign and won many more regional awards.


Along with her current job responsibilities at Reebok, Céline is an active member of the “Conseillers du Commerce Extérieur de la France” (French Foreign Trade Advisors) German chapter.

Céline believes in supporting individuals. With that desire to contribute she plays an active part in adidas mentoring circle; guiding some individual talents identified within the organization as well as some young talents outside the organization.

Driven by her desire to share her experience and grow young talents, Céline also serves as Speaker at the EDC Paris Group (School for Managers and Entrepreneurs) in the Sports Management School (SMS) Program.

Christophe Poutiers - Head of Supply Chain, BazarChic

Florent Coureau jury Paris Retail Awards

Florent Coureau - Chief Executive, France


Frédéric Krebs - Operating Partner, Newfund

Between 2000 and 2013, Frederic was involved as COO in AlloCiné’s success, one of the most important Internet brands in France.

Subsequently, in 2013, he was named Chief Marketing Officer at Cinemas Gaumont Pathé, the leading French cinema chain with almost 50 million moviegoers a year. In 2015, he led the release of movies from the famous American studio 20th Century Fox, with box office blockbusters like The Revenant, Deadpool or Tim Burton’s Miss Peregrine.

In 2018, he has joined Newfund, a 200M€ early-stage investment fund, and simultaneously he has been named at the board of Singularity University - Paris Chapter. 


Guillaume Rouby - Head of Marketing, Back Market

Eager to discover the world, Guillaume studied in Canada (HEC Montréal) and in the US (Harvard) before starting his career for a real estate pure player. Jumping quickly from corporate development/strategy to marketing, Guillaume contributes to the fast growth of the company until its acquisition by Pages Jaunes.

After 8 years and convinced by the power of the project, Guillaume joined Back Market in March 2015 to launch and structure marketing activities.

Jean-Bernard Della Chiesa - Head of Innovation, Etam Group


Johanna Castel jury paris Retail Awards

Johanna Castel - Publications and Strategic animations Manager


Jonathan Trepo - General Manager France, Zalando SE

Jonathan Trepo is the Country Manager France at Zalando. He is currently leading the French team in Berlin, making sure that Zalando France is setting up the right strategy to leverage its position upon French customer needs.

His responsibilities include the implementation of the strategic vision of Zalando in France - in particular on assortment, brand partnerships, marketing and specific services.

Graduate from HEC, Jonathan has previously worked as Executive Director and Business Development at The Kooples, before driving the digitisation and e-commerce activities of that same brand as Multichannels Director.

Martin Sauer - Group Digital Director, Manutan

Pierre-Marie Desbazeille - Chief Customer Officer, Monoprix

Pieter LAMMENS jury paris Retail Awards

Pieter LAMMENS - Director, Lafayette Plug & Play

Before joining Lafayette Plug and Play, Pieter created and managed the French then APAC office (HK) of Docomo Digital, with a focus on mobile payments and B2C services. Prior to that, he had co-founded Tedemis as the Head of Product and Marketing, which was acquired by Criteo for $29M. Pieter holds a MBA from INSEAD, a M.Sc in Management from Kedge Business School, and is a member of the Insead Business Angels team.



Paris Retail Week is:

  • Sept. 2018
  • Sept. 2019