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General theme 2017: Live Retail

Published on by Pauline Mongodin - updated on

Paris Retail Week presents the Live Retail, the central theme of the 2017 event and conferences.

Live Retail: an authentic and human commerce

Live Retail

Data brings an increasingly detailed knowledge of the consumer, new exploratory fields; data enables a tailored approach of him as an individual, at any time of the day. Facing a great deal of individuality, each consumer wants to be treated differently from the other, needs to feel unique. Hence, the knowledge of that consumer needs to be more and more accurate.

Therefore, consumer data collection cannot be controverted if brands use our habits and expectations to create value and profit, in a friendly and trustworthy environment. This brings us back to the basics: we address "real" people, in respect of their individuality in a win-win relationship.

Tools, speeches, orchestration, everything must be useful either to the product, the purchase itself or the brand experience. From shops that don’t sell, flagships to augmented reality (…), brands rethink retail to help the consumers, and try not to cross the fine line between the shared experience and the personal space invasion. Customers play the part: being influencers for products, business-setters in their own community, and also marketing content producers. In any case, they are or could be actors in all the steps of the consumption process.

To discover more on Live Retail

The Shopper Observer II Observatory

Paris Retail Week and Havas Paris present the results of a study based on the observatory of consumer behavior and the innovations implemented by the brands: "Live Retail or how the business goes beyond rationality to propose new emotional - and more human?- experiences".

Discover the results of the study

The programme of conferences

Discover the themes of the plenary conferences that will take place during the three days of Paris Retail Week!

Read more about the plenary conferences

    

The theme of Live Retail will be the main theme of the conference programme and will be discussed in its various aspects through Plenary conferences and Keynotes which will take place from Tuesday 19 to Thursday 21 September at Paris Retail Week.

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Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018