The Rookie Of The Year prize, which rewards a start-up for its innovative and promising concept, rewarded in 2017 the TV & RADIO Analytics platform by Admo.tv.
The winner was decided by a vote by the audience present at the ceremony after each short-listed company presented their offer.
"We would like to thank the jury and the audience for this prize which endorses our leadership on the TV analytics market. Our purpose has always been to shape tomorrow’s TV and to be a forerunner. The jury of Rookie of The Year confirms this need to change the market: it’s the key to creating increasingly more value for TV, but especially for advertisers. With the recent opening of our office in London, things are extremely dynamic for us at the moment and we should be recruiting around ten new people in 2018." Pierre Figeat, CEO of Admo.tv.