plénières retail événement

Wednesday September 12th, 2018

Discover the program of the last day

10:30 a.m. – 11:30 a.m. 

Keynote Hanshow Technology  

Along with the development of new retail, the online and offline stores tend to be highly integrated, and the direct change of stores is reflected in enhancement of work efficiency and consumer experience. Hanshow, the world's leading smart store solution provider, will introduce its integrated solutions including ESLs, geolocation, and self-checkout to showcase how to highly efficient management of new retail stores via aforesaid solutions , which increase efficiency of store staff, offer excellent shopping experience to customers and improve the overall management and operational efficiency of the store.

  • Haye Folkwin, EMEA Sales Director Hanshow Technology


11:30 a.m. – 12:30 a.m.

Smart Talk AACC / Babel  AACC - Babel “The new age of brands, how can brands benefit from the new digital era?”

French companies have, thanks to their know-how, established themselves among the best and build powerful brands that strengthen their competitiveness.

However, today, digital and artificial intelligence redistribute cards and could weaken our brands and, through them, our economy. What initiatives need to be taken to stop this trend?

With Laurent Habib, President and Founder of Babel and President of the AACC

12:30 a.m. – 1:30 p.m.

Facebook Academy “Facebook, a powerful and measurable traffic lever for the store.”

While 90% of sales still occurs in-store, Facebook offers two advertising options Drive to Store for retailers. Beyond its 35 million users audience, the performance of these options rely on the capacity of accurate measure of traffic and sales generated by these advertising solutions.

How to implement these Drive to Store Facebook solutions: Store Visit and Offline Conversion ?

Necessary requirements and best practices to implement Store Visit campaigns

•     How to put into place Offline Conversion, and thus linking advertising exposition and in-store sales

•     Presentation of public Store Visit and Offline Conversion case studies


  • Guillaume Cavaroc, Retail Industry Manager, Facebook France
  • Matthieu Pellet, Chief Digital Officer, Intersport France

1:30 p.m. - 2:30 p.m

Keynote Amazon Develop your activity with Amazon's innovations


  • Edouard Chabrol, Head of France, Italy, Spain, Amazon Pay 
  • Patrick Labarre, Marketplace  Director, Amazon France
Logo Amazon

2:30 p.m – 4:30p.m

Closing Plenary "Smart International Retail"

The best of retail from west to east in a serie of 20 minutes’ talks! A journey from the US to Asia through some of the best 360° retail experiences.


Introduction by Catherine Barba, Founder of PEPS Lab, Retail Innovation Lab and of W.IN Forum NY


  • Brendan Witcher, Principal Analyst, Forrester - Digital Business Strategy (USA)
  • Laetitia Faure, Founder of Urban Sublime & Isabelle Musnik, Founder and Managing Editor of Influencia (USA)
  • Laure Murciano - Director In-store Excellence, Global Consumer Beauty - Coty (USA)
  • Adeline Çabale, CEO & Co-Founder Retail Factory & Juliette Duveau, Founder The Chinese Pulse (China)
  • Takashi Okutani, Executive Officer of Oisix (Japan)