Imoon makes its debut at the Paris Retail Week 2018
On 10-12 September at Pavilion 1, Stand D081, the brand will make its debut with a wide choice of lighting engineering systems. Their carefully thought-out design and functional features provide a modern, ‘tailor-made’ offer. Cutting-edge technological solutions are combined with applications designed to make the point of sale brighter, more dynamic and interactive.
Paris is also called the City of Light, so it is the ideal setting for Imoon’s debut at the Paris Retail Week 2018. This dynamic young company has become a leading player in the international lighting market, not only in the Food & Retail sector. The event, now in its 4th edition, will be held in the French capital on 10-12 September 2018, at the Paris Expo pavilions at Porte de Versailles. The central theme of the event will be ‘Smart Phigytal’, the ultimate model for retail and future stores. It targets observant consumers seeking an intense client experience. The result is a new type of point of sale in which digital technology plays the leading role in presenting new purchasing experiences.
At the stand, in Pavilion 1, Aisle D081, visitors can enjoy a hands-on experience of fixtures designed for the Retail & Food sector. For the Food Sector, Imoon will emphasise its Venere Pro fixtures, which feature a special range of LED lights designed to spotlight the various specialised areas, like meat, fish, bread and fine food. They are integrated into a wide range of spotlights to create an increasing number of possible configurations. The linear configurations on offer include the latest versions of the Basic System LED, from standard (Open Distribution) to technologically high-performance units featuring uniform lighting (Tech and Lens). Alongside the food sector, where the company is the leading player, there is also a new fashion range with collections of dedicated products - ROC, KRONOS and Kimi - designed to meet fashion retail’s two-fold demand for technical quality and design. Elegant minimalist shapes featuring technological equipment enhance colours and make the most of fabrics. Several versions of SPARK Technology play a role here, depending on the desired performance. This technology is joined by the ultimate lenses with dedicated accessories developed to create a variety of scenic lighting effects. The range is completed by HB, Alpha and Energy 65 collections, enabling Imoon to offer a complete, energy-saving solution for retail clients by lighting logistics facilities, parking areas and shopping centres.
Imoon products have always featured a strong technical element, and, in this context, design becomes strategic. Lighting engineering design merges with the creation of highly customised, exclusive products like Makris, the ultimate Imoon brand. These unique products meet the client’s requirements, and are conceived within a dedicated project that has its own history, identity and products.
With a focus on the store of the future, Imoon has digitalised its entire product range with cutting edge technology – Indoor Positioning, Adaptive Lighting System and Digital Light Management – to support the point of sale by adapting to the needs of both store and customer. For example, Indoor Positioning transforms the lighting system into a data-sharing infrastructure. What’s more, a dedicated application clients can install on their mobile device enhances interaction by creating the impression of making purchases with the help of a personal assistant who knows the customer’s individual tastes and requirements.
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