|Master of ceremony:|
[10:00 - 10:20]: PRESENTATION OF THE STUDY OF LA FEVAD & KPMG
E-Commerce conquers Gen-Z
[10:20 - 11:00 ] : ROUND TABLE INSIGHT LA FEVAD & KPMG
How can we meet the expectations of a connected and engaged generation?
Hyper availability, authenticity, simplicity, practicality: Gen Z has high expectations. This is a generation of contrasts that has grown up in the digital world, but is not ready to abandon the in-store shopping experience. It has developed a strong ecological conscience, but remains very consumer-oriented. It's a generation that defines new market trends and encourages e-tailers to transform themselves to attract and retain them. How can we meet the expectations of a connected and engaged generation? How can we interact with them? What are the new codes of customer relations? What kind of transformation is required?
[11:00 – 11:30]: KEYNOTE TOLOKA (IN ENGLISH)
Improving e-commerce business performance with machine learning and human crowdsourcing
- How to improve your search results and increase conversion & revenue?
- How to quickly tag all items in catalog or group similar products?
- How to save money on content moderation?
- How to monitor competitors pricing with higher quality?
Data labeling and machine learning is a viable and advantageous approach for e-commerce companies to effectively tackle these and other data related questions. Discover the potential of data-driven strategies to achieve sustained growth and success in the competitive e-commerce landscape.
[11:30 – 12:00]: MENTORING COMMERCE OMNICANAL
Omnichannel: blurring boundaries to offer greater complementarity
At the heart of all attention, retailers must anticipate and adapt to the "omnichannel" expectations of their consumers. While digital has encouraged the multiplication of interactions, its integration into the physical shopping experience is proving to be a decisive factor in the role of the store. How can we blur the boundaries between On and Off line, integrate a logistical revolution and take into account CSR issues? These are just some of the issues our contributors must address to deliver an immersive experience.
[12:00 – 12:30]: CONFERENCE ECOMMERCE NATION
Top 100 E-Commerce 2023: winners & losers
Nicolas J. CHEVALIER
Every six months, the E-Commerce Nation and Similar Web teams publish their analysis.
In this edition of Paris Retail Week, you'll find an in-depth analysis of the French e-commerce sector, with the big winners and losers in terms of traffic, and much more.
[12:30 - 13:00]: KEYNOTE VALIUZ
Alliance, simplicity and performance: the new horizons of retail media
[14:00 - 14:30]: KEYNOTE ESTÉE LAUDER
How the Estée Lauder Companies, a global player in prestige beauty, deploys dedicated and differentiated retail strategies for the group's 22 brands, to meet consumer expectations and habits.
Founded 75 years ago by Estée Lauder, the group focuses on make-up, skincare, fragrances and hair care, through a diversified portfolio of brands sold in 150 countries.
[14:30 - 15:00]: KEYNOTE TECHSPARQ (IN ENGLISH)
Innovation unleashed: navigating the ever-evolving landscape of ecommerce
Dive into the dynamic world of e-commerce and stay ahead of the curve in constant change. Discover emerging trends, disruptive tech, and innovative strategies for adapting, innovating, and seizing growth opportunities in the digital marketplace. Explore the transformative impact of personalization, AI, and immersive experiences in today's landscape. Leverage customer data, AI, and innovative tech to captivate your audience, build loyalty, and drive remarkable business growth.
[15:00 - 15:30]: MENTORING SUPPLY CHAIN
Supply chain: a new paradigm for stores and customers
After a few turbulent years in terms of consumption and merchandise supply, the time has come for simplicity and efficiency in commerce. According to the principle of the inverted pyramid, everything must be organized within the company and in merchandise flows to simplify store life, so that teams can devote themselves to the essentials of their profession: customer relations.
It is in this context that the Supply Chain today must adapt to stores and customers, and not the other way round. This new paradigm must be achieved with minimum effort, at minimum cost, and with minimum impact on the environment.
[15:30 - 16:10]: SHEIN: FIRESIDE PANEL DEBATE
The truth face to face
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Covid 19, inflation, new uses... the textile industry has experienced a number of economic shocks in recent years, leaving companies vulnerable and leading to the closure of many brands. The sector has also had to contend with the advent of fast-fashion and even ultra-fast-fashion, confirming their decline. With sales of nearly 30 billion dollars by 2022, the Chinese online fashion giant SHEIN, known for producing fast to keep up with the latest trends, is acting as a real "bulldozer". To continue to attract young women under the age of 25, the brand is pulling out all the stops, from influencers and social networks to the opening of temporary shops...
At the same time, anger is growing, as players and consumers are denouncing the brand's model (clothing quality, manufacturing conditions, competition rules, data protection, etc.). Since 4 May 2023, as a petition has been launched against the brand, people have been speaking out on social platforms and in the media.
During this debate, Thomas HURIEZ, Chairman and founder of 1083 (a brand of eco-designed clothing made in France), Laurent MOISSON, Entrepreneur, Chairman and Co-founder of Forces Françaises de l'Industrie, will compare their points of view with SHEIN's Head of Strategy, Peter DAY.
[16:10 - 16:30]: KEYNOTE ASIA LOOPERS & CHINA CONNECT
Decoding india’s shopping
Laure DE CARAYON
With the strongest economic growth in the world, driven by a population of over 650 million under 30, India is accelerating the digitalization of its economy by developing a unique ecosystem. With her knowledge of the Chinese market, and having just returned from India, Laure de Carayon sheds light on Indian retail and ecommerce, and the challenges of 'cracking' the market.