[10:30 – 12:15] : OPENING SESSION « BACK TO BASICS : COMMON SENSE VS PARADOXES »
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[10:45 – 11:15]: INTRODUCTION
[10:45 – 11:15]: INSIGHT HAVAS COMMERCE
Understanding the changing face of commerce in a world of crises
After the pandemic and the war, it is now the inflation crisis that is hitting the world trade economy, and the only certainty lies in the fact that we are now in an uncertain world.
New behaviours and new contexts are emerging from this accumulation of constraints.
The same trends are emerging on every continent and in every country.
How are physical shops evolving? How important is data in decision-making? How do professionals see the future of retail? What is the real role of all these emerging technologies that are spreading at breakneck speed?
These are just some of the questions that are at the heart of the concerns of today's global retailers.
[11:15 – 12:15]: FIRESIDE CHAT
Interview of Walmart U.S (30 min)
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Feedback from Leroy Merlin, Auchan and FCD (30 min)
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[12:15 – 12:45]: INTERVIEW ACTION
Democratization of discounting in shopping habits
Wouter DE BACKER
In this interview, Wouter DE BACKER, General Manager Action, will share the keys to the success of the hard-discount chain voted France's favorite retailer of 2023. He will also give his views on the future of Discount in France, and on the challenges facing the industry in the years ahead.
[14:00 – 14:30] : KEYNOTE BAMBUSER (IN ENGLISH)
From E-Comm to V-Comm
As consumer habits and purchasing patterns continue to evolve, it is essential to recognize the growing demand for hyper-personalization, a deeper brand connection, and facilitating an instant two-way information flow, which lead to product sales.
"From E-comm to V-comm" aims to illustrate how video technology can meet these consumer demands and while also contributing to the development of a sustainable and profitable business.
Check out this session to learn more about:
- Why Video Commerce is the fastest growing channel in marketing
- Shopper behaviour today
- How innovative brands adopt video commerce technology
[14:30 – 15:00]: KEYNOTE WORLDPAY
Meet your future omnichannel customer
How well do you know your future omnichannel buyer?
As omnichannel commerce enters a new era, consumer needs and expectations are changing. Our latest research into shopping trends tells us that many factors determine where and how they spend their money - in-store, on an app and online.
Economic challenges, advances in technology and new generations of shoppers with increasing purchasing power are all contributing to the emergence of new needs. The time has come for retailers to abandon the rules of retailing and listen to their customers.
Join Virginie Dangel, Country Manager France, Worldpay from FIS, as she shares her expertise and strategic vision, and presents the latest trends, innovations and challenges shaping the world of leading retail companies.
[15:00 – 15:30]: MENTORING MARKETING
The community at the heart of the brand creation and innovation process
At a time of mass communication, automated customer relations, and yet a growing need for hyper-personalization, Undiz is getting closer to its community in all its verticals: inspiration, creation, incarnation.
How to manage selection, which communication channels to use, how to animate the community, how to manage the volume of discussions?
What role should these communities play in relation to VIP customers, and how should they relate to the loyalty program?
Isolde ANDOUARD, CEO of Undiz, the new generation lingerie brand, will talk about the relationship the brand builds with its communities to inspire, co-create and even represent the brand.
[15:30 – 16:00]: KEYNOTE PACVUE
How to achieve profitability and scale commerce operations across Europe with automation & AI
Nabil Ait YAHIA
[16:00 – 16:30]: MENTORING DATA
Data science: AI, a new source of new value for the company
While CHAT GPT is currently provoking a great deal of debate, AI has been widely used in the United States for many years, whether for recommendation algorithms on social networks or the use of household appliances. In Europe, it is still an obscure field, raising ethical and responsible questions such as: will AI replace humans? All these preconceptions aside, companies can now turn AI into a new source of value by offering a more personalised and inspiring experience to their customers, and also internally by improving the functionality of their tools and products.
[16:30 – 17:00]: KEYNOTE FOXINTELLIGENCE
The secret trends of ecommerce in 2023
Go behind the scenes and discover the year's most significant Ecommerce trends, based on billions of transactions analyzed in 2023. We'll present you with a unique overview of the Ecommerce landscape in Europe, with a focus on the refurbished market.
All data presented will be based on the online purchases of our panel of +5M e-shoppers worldwide.
[17:00 – 17:30]: MENTORING MARKETPLACES
Digitalization and marketplaces: real springboards for exporting
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Today, 8 out of 10 companies rely on exports to boost their growth, resilience and innovation. * However, difficulties linked to logistics, administrative procedures and cultural differences are holding SMEs back in their desire to export. How and why should you link up with marketplaces? What are the main obstacles to exporting? How can digitalization and online sales platforms boost exports and become trusted partners? Focus on French/European companies and exporting to China.
* Survey conducted in 2023 by Censuswide for the Alibaba Group, involving over 9,000 business leaders in 9 European countries.
[17:30 – 18:00 ]: KEYNOTE BREVO (EX SENDINBLUE)
Retail evolution: how to look at omnichannel trends in 2024 original
In 2024, the retail sector will undergo unprecedented change. In this context, it is crucial for companies to stay at the cutting edge of technology. Mickael Arias, CRO at Brevo, will present the 4 main trends that are shaping and will shape the omnichannel retail landscape. Drawing on insights from industry leaders and research, he will explore the strategies and technologies of this constantly evolving market. From the development of phygital, to the crucial importance of personalization, to enhancing the customer experience via Artificial Intelligence and creating a seamless, satisfying shopping journey for customers, this session will reveal all the key strategies that make (or break) omnichannel success.