 | Master of ceremony: Mark ANTOINE |
[10:00 - 10:30]: KEYNOTE URBAN SUBLIME & KIABI
Don’t greenwash, innovate !
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Laetitia FAURE |
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Estelle URBAIN |
While marketers and customers unanimously agree that we need to get away from the myth of infinite growth, changing our business model is proving to be a complex undertaking. Thanks to concrete examples sourced from the four corners of the globe, discover the "new business models" transforming retail into virtuous, responsible and innovative spaces.
Laetitia Faure, founder of Urban Sublime, will analyze these new concepts that will be tomorrow's standards, and will also exclusively unveil the 10 retail trends that will count in 2024. Estelle Urbain, New Business and New Services Leader at Kiabi, will explain how the accessible retail brand is hybridizing its business model with the circular economy.
[10:30 – 11:00]: KEYNOTE BRIGHT DATA (IN ENGLISH)
Navigating the digital frontier: harnessing AI and web data for the future of retail
 | Hosted by: Claire DOLLEZ
|
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Gunja GARGESHWARI |
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Taha TAOUSSI |
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Philippe OMER-DECUGIS |
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Cecile MARGNAC
|
This panel brings together leading C-level executives to discuss the transformative power of AI and web data. Our panelists will share insights on how these technologies are reshaping strategies, optimizing operations, and enhancing customer experiences. They will tackle emerging trends, provide real-world applications, and explore the ways AI and web data can offer a competitive edge.
[11:00 - 11:30]: KEYNOTE PRESTASHOP
Success Story Vetsécurité: meeting market challenges with agility and technological innovation
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Emmanuel MAROT |
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Angelo AOUAD |
Join Emmanuel Marot from Vetsécurité and Angelo Aouad from PrestaShop for a discussion about evolution and innovation in the world of e-commerce. With open source technology as the catalyst, they reveal how Vetsécurité has transformed itself, responding with agility to the demands of the B2B and B2C markets. Discover how collaboration with a key technical partner enabled a successful site redesign. This inspiring case study, full of practical insights, offers valuable insight for anyone looking to successfully liberate their business in the complex and ever-changing e-commerce landscape.
[11:30 - 12:00]: MENTORING CSR
Infinite growth and CSR: how compatible?
| Hosted by: Claire DOLLEZ |
 | Mentor: Alexandre RUBIN |
While the retail sector (in France) is an incredible source of growth, the multiplication of touch points and competition increases the risk of cannibalization. In terms of CSR, it's now easier for young companies to have a "responsible DNA" than it is for large companies to "scale up". In this global CSR approach, accessibility is also an issue: are consumers ready to pay the price for Made In France? How can companies diversify without losing their DNA in the quest for infinite growth?
[12h30 - 13h30]: PARIS RETAIL AWARDS CEREMONY
Each year, the Paris Retail Awards recognize the best retail innovations in each of the business areas - Omnichannel Commerce, Marketing, Logistics, CSR, Marketplaces, New Payments, Agile Customer Journey and Data.
The aim of the competition is to identify players who offer effective solutions to the business challenges facing the retail and e-commerce sectors.
[14h00 - 14h30]: KEYNOTE MONOPRIX / NATURALIA
Physical commerce: the keys to (re)bringing people into stores
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Guillaume SENECLAUZE |
In this interview, Guillaume SENECLAUZE discusses the strategy and method implemented to deliver an optimal experience (zero out-of-stocks, improved NPS, etc.) in Monoprix's 316 stores.
[14:30 - 15:00]: MENTORING AGILE CUSTOMER EXPERIENCE
Customer experience: the consumer makes us better!
| Hosted by: Claire DOLLEZ |
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Valérie MEICHELBECK-KRAUSS |
 | Mentor: Flore ASSIE-SOYEZ |
In this turbulent economic climate, offering new paths and new experiences is an essential loyalty-building lever. Today, the voice of the customer, analysis tools and the measurement of feedback from different collection channels provide stronger indicators, enabling us to adapt our strategy accordingly. How does co-creation with the consumer contribute to the closeness and fluidity of this experience? Why are commitment and governance also key to success?
[15:00 - 15:30]: KEYNOTE AFSOL
Universal payment solutions: a revolution well underway
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François MEZZINA |  |
Arnaud BODZON |
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Mohamed EL YAKHLIFI |  | Hosted by: Arnaud CROUZET |
For some two decades now, and despite the resistance of the incumbent suppliers dominating the payment industry, retailers - and particularly the most international among them - have been dreaming of open, universal payment solutions. The stakes are high, since retailers need to guarantee their independence from acquirers, POS and software suppliers (Caisse, etc.), as well as from domestic protocols and networks.
Are the conditions ripe for this revolution? Have the solutions on offer reached maturity? Is the promise of optimized costs and accelerated cross-border deployment a reality? We'll be delighted to hear from two renowned distributors from the energy and luxury goods sectors respectively.
[15:30 - 16:00]: MENTORING NEW PAYMENTS
Conversion & frictionless: the new payment reality
| Hosted by: Claire DOLLEZ |
 | Mentor: Paul GUÉRIN |
For a "perfect sale", the final payment stage must be "seamless", "frictionless", with security as the number one objective. How can retailers reconcile performance, security and an optimal shopping experience for their consumers, in a post PSD2 (Payment Services Directive) context? What are the major trends in payment methods, and why should payment be seen as a business driver?
[16:00 – 16:30]: KEYNOTE PAYPAL x KUJTEN
How to adapt to new consumer expectations
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Francis BAREL |
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Carole BENAROYA |
In a highly competitive market, where new brands are being created every day, and in an unprecedented inflationary context, how does a young company like Kujten position itself and what are its growth levers? Does their history and positioning give them advantages or hinder them in the marketplace?
In this new paradigm, companies are called upon to adapt to new consumer expectations: flexibility, adaptability, security, reliability and empathy are now the keys to success.
Join Francis BAREL, Director of PayPal France, and Carole BENAROYA, CEO and founder of Kujten Cachemire, as we decipher the latest trends and prospects.
[16:30 – 17:00]: KEYNOTE FORRESTER RESEARCH
THE ECOLOGICAL REVOLUTION: Impacts, adaptation, changing retail models and organization
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Thomas HUSSON |
41% of French people say they'd be prepared to pay more for a more environmentally-friendly product, but in reality, only a minority actually take action. In the difficult choice between the end of the month and the end of the world, many consumers suffer from cognitive dissonance, and this is reflected in their relationship with brands: only 30% of French people trust companies when they say they are committed to reducing climate change.
From Carrefour's carbon basket to the initiatives of Walmart, Tesco, Kroger and Albert Heijn, not forgetting Petit Bateau's second-hand range, this presentation will take stock of the issues and best practices of retailers in the face of what we must now call the ecological revolution. Talking about CSR is not enough at a time when sustainable innovation is accelerating a new industrial revolution. The challenge is to integrate sustainable development at all levels of the organization: from adapting business models to helping customers adopt new behaviors, via decarbonizing the value chain.
[17:00 – 18:30]: CONFERENCES ALL4PACK EMBALLAGE PARIS: RETAIL PACKAGING IN THE AGE OF ENVIRONMENTAL PRESERVATION
| Hosted by : Claire DOLLEZ |
[17:00 – 17:10]: INTRODUCTION
 |
Guillaume SCHAEFFER |
[17:10 – 17:30]: JOINT INTERVIEW
Practices, customs and regulations... The current state of packaging in retail
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Brice KAPELUSZ |
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Bertrand SWIDERSKI |
[17:30 – 17:50]: TESTIMONIALS (20 min)
From design to logistics to marketing...: What strategy should be deployed for "sensible and reasonable" packaging?
| Hosted by : Claire DOLLEZ |  |
Fabrice PELTIER |
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Gregory CHEKROUN |
Traditional retail packaging is no longer adapted to the changing distribution patterns of e-commerce and the challenges of ecological transition. Design, production, distribution, use... the whole chain needs to be thought out or rethought to respond to this new paradigm of "sensible and reasonable" packaging. How can we design a product without having to multiply the layers of packaging? How can sustainable and ecological practices be integrated into the supply chain? How can you design a product without multiplying the layers of packaging? How can we raise awareness of new practices and uses among our teams and consumers?
[17:50 – 18:30] : MEET THE INVENTORS OF TOMORROW'S PACKAGING (50 min)
Packaging in the future
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Fabrice PELTIER |  |
Alexis DUSANTER |
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Julien BOCQUENET |  |
Isabelle BOUDARD |
Single-use, reusable, recyclable and recycled, bulk, but also eco-friendly, practical, connected and/or intelligent... today's packaging has to tick many boxes to meet the expectations of players and consumers alike! During our benchmark sessions, discover which packaging types/modes and innovations will enable you to meet today's and tomorrow's ecological challenges.