[10:30 - 10:45] : INTRODUCTION
[10:45 - 11:15] : OPENING CONFERENCE : HAVAS COMMERCE INSIGHT
Understanding the changes in commerce in a world in crisis
In a globalised world of commerce that is experiencing crises, inflation and war, how do the world's retail professionals see the major changes in consumer habits, future technological and digital transformations, and the future of shops and commerce in the broadest sense.
[11:15 - 11:45] : ROUND TABLE
WEB3, Metaverse : continuity of technology and experience
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While for some WEB3 and the Metaverse prompt questions and reflection, others have decided to go for it. Discover how this range of worlds, realities and business models is set to revolutionise life and business over the next decade. How the luxury sector is positioning itself through concrete examples. How the bridge between the physical and virtual world is achieved. But also how the "Responsible Metaverse" is taking sustainable development into account.
[14:00 - 14:30] : MENTORING MARKETING
Collabs of meaning: the new fields of possibilities for the customer experience.
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How does the exchange of values between two brands allow for the implementation of an innovative marketing strategy but also for the relaunch or optimization of the customer journey? Antoine Dubois will present the approach and the methods of his collaboration.
[14h30 - 15h00] : PRESTASHOP KEYNOTE
Faguo, Le Comptoir Irlandais, Le Petit Vapoteur: omnichannel at its best!
At a time when 90% of consumers expect a consistent and fluid journey across all channels and the customer experience is now paramount, an omnichannel strategy is becoming essential. Irrespective of the channel used, every point of contact with the consumer is a business opportunity. Faguo, Le Comptoir Irlandais and Le Petit Vapoteur have fully understood this. Together with Nicolas Rateau, VP Mid Market at PrestaShop, these three major players in e-commerce, who have placed their focus on a robust platform and a unified customer journey, will discuss their success. Their anecdotes clearly illustrate the need to respond quickly to their customers’ new requirements. Intrinsic quality of service, unification of stocks, order from store and customer-oriented mentality: find out why their omnichannel strategy paired with PrestaShop has been a determining factor in the growth of their business.
[15:00 - 15:30] : CSR MENTORING
How can we make brand engagement desirable?
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For brands, the challenge today is to make responsibility and environmental issues, which are sometimes far from the consumer's mind, "desirable". How can we build this new narrative of commitment while remaining attractive and positive rather than alarmist? How can we get consumers on board with this transition process and make it a factor in brand loyalty? Our speakers will be answering all of these questions.
[15:30 - 16:00] : SHOPIFY KEYNOTE
Welcome to the new era of commerce: from D2C to C2C (Connect to Consumer)
Shopify has always been involved in D2C commerce and has enabled many brands and merchants to progress in this direction. In an ever-changing environment, and as a result of fundamental changes to the internet and to regulations, we know that D2C commerce is disproportionately affected. It is becoming more difficult to reach the right buyers, to attract them through memorable customer experiences, and to retain them over the long term. These days, the brands that are able to connect with their consumers at every stage of the buying journey are the ones that come out on top.
[16:00 - 16:30] : MARKETPLACES MENTORING
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More information to come
[16:30 - 17:00] : DJANGO KEYNOTE
Can split payments encourage responsible consumption?
Despite the inflationary context and the repeated injunctions of "deconsumers", the French are not ready to curb French people are not ready to curb their desire to buy and to please themselves. However, their eyes are turning more than ever towards responsible consumption, better designed products, more ethical or less energy consuming... But, between wanting and being able, the adequacy seems difficult and many purchases are postponed or simply abandoned because very often the price is the enemy of the best! In this exclusive study conducted by Yougov among 3,000 French people, Django analyzes the behavior of the French and their desire for responsibility, the proportion of purchases that are postponed or abandoned, the sectors of commerce that are most concerned and shows how split payments* can encourage more responsible consumption.