20.21.22
SEPT 2022

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

Conference programme 21 September 2022

Conference programme Wednesday 21 September 2022

Discover the programme of the plenary conferences on Wednesday, September 21, 2022, including the mentoring sessions dedicated to #Data; #NewPayments and #AgileCustomerJourney

[10:00 - 10:30] : DATA MENTORING

Data and AI:  what governance and strategy for the future ? 
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial Consultant, A CONTENT STORY 

Samir AMELLAL, CDO, AUCHAN
Mentor :

Samir AMELLAL
CDO
AUCHAN

In recent years, the impact of digital technologies on retail has been considerable; what will be the impact of Data and AI? In this context, digital natives have imposed high standards of customer experience. Will the traditional retail companies manage to find their niche in this competitive quest for experience, which requires mastery of Data and AI? With robotisation becoming more and more efficient, and the retail sector being one of France’s biggest employers, will AI replace some retail jobs?  

  

[10:30 - 11:00] : KLARNA KEYNOTE

“How the customer experience is reinventing itself in response to the demands of new generations of shoppers"

Eric PETITFILS, Head of Partner Success, KLARNA FRANCE
Eric PETITFILS

  

Eric PETITFILS
Head of Klarna France
KLARNA

 More information to come

 

[11:00 - 11:30] : NEW PAYMENTS MENTORING 

Payment: a memorable shopping experience
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY 

 

Pierre DEUWELS, Head of payments and anti-fraud, KIABI
Mentor :

Pierre DEUWEL
Head of payments and anti-fraud
KIABI

Once perceived as a point of friction, the payment stage has now become a genuine vector of growth for sellers. Dematerialisation, security and in-store events are some of the many levers used to stimulate sales and offer a memorable shopping experience.

  

[11:30 - 12:00] : CHECKOUT.COM KEYNOTE

More information to come

 

[12:30 - 13:30] : PARIS RETAIL AWARDS CEREMONY

The objective of this competition is to identify promising players and innovations that provide effective answers to the problems faced by e-merchants, retailers and more generally brands.

9 categories are honored to reward the best e-commerce and connected commerce solutions, including a special "Rookie of the Year" award and a "Jury's Favorite" award.

 

[14:00 - 14:30] : BURGER KING KEYNOTE

"An evolving consumer, galloping inflation": what strategy to adopt?

Alasdair MURDOCH, CEO, BURGER KING
Alasdair MURDOCH

  

Alasdair MURDOCH
CEO
BURGER KING

During this keynote Alasdair MURDOCH, CEO, BURGER KING will share the group's sustainability strategy for the food and beverage sector. He will tell us what he has seen in terms of consumer habits following COVID-19, environmental issues and delivery. He will also review the marketing strategies implemented by the restaurant chain to deal with a new world and consumer? Finally, he will tell us how with the acceleration of digitalization, companies have adopted new strategies to stay in the race.

   

[14:30 - 15:00] : PAYPAL KEYNOTE

More information to come

  

[15:00 - 15:30] : CA PAYMENT SERVICES KEYNOTE

Speaker à venir
Inconnu

Nicolas CAILLEUX
Payment Institution and Marketplace Development Manager
CREDIT AGRICOLE PAYMENT SERVICES

Speaker à venir
Inconnu

 

Bruno VAN HAETSDAELE
President et Co-Founder 
LINXO

Are you an e-merchant or retailer? Are you looking for solutions to increase your sales, improve your conversion rate or simplify the management of your business?

The new payment services can help you! Find out more about payment initiation, how it works, what it's used for and the benefits you can gain by offering this new payment service to your customers.

 

[15:30 - 16:00] : AGILE CUSTOMER JOURNEY MENTORING

How can you express your brand at every stage of the customer journey when you are a pure player? 
 
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY 

Alice HAGGER, Head of Global Brand Strategy and International Activation, MADE.COM
Alice HAGGER
Mentor :

Alice HAGGER
Head of Global Brand Strategy and International Activation
MADE.COM

Tessa NORTON BICARD, Head of brand, TYPOLOGY

  

Tessa NORTON BICARD
Head of brand
TYPOLOGY

Upper funnel, lower funnel and post-purchase are now key stages in the customer journey in an international environment.Alice Hagger and Tessa Bicard will share their experiences of implementing them and will address a variety of topics around branding: influence, events, customer data, marketplace, and more.All viewed from the perspective of a number of markets and cultures.

 

[16:00 - 16:30] : EASYENCE KEYNOTE

Retail Media: How to reconcile the interests of brands, retailers and consumers?

Carole WALTER, Managing Director, EASYENCE

  

Carole WALTER
Managing Director
EASYENCE

Retail Media seduces by its profitability perspectives for the retailer and performance for the brands. However, the basis of a retailer's profitability is the relationship of trust and service that it maintains with consumers. How to include brands in this strong relationship, while protecting it? How can we promote the right products so that retailers, brands and consumers all benefit?

[16:30 - 17:00] : NRF KEYNOTE

More information to come

[17:00 - 17:30] : STORYBLOCK KEYNOTE

More information to come

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