The business issues honored on September 24 :
- #CUSTOMERJOURNEY - Mentor : Nathalie MESNY, Executive Director, MONOPRIX ONLINE
- #DATA - Mentor : Julien-Henri MAURICE, Head of Marketing & Digital, BAZARCHIC (GALERIES LAFAYETTE)
- #PAYMENT - Mentor : Cyril BOURGOIS, Head of strategy, digital transformation and innovation, CASINO GROUP
[10:30 - 12:30] OPENING PLENARY SESSION "RETAIL, THE MOMENT OF TRUTH"
INTRODUCTION by Arnaud GALLET,
Director, PARIS RETAIL WEEK
STUDY: Engaged, eco-friendly, intelligent and radical, the new values of retail
Presentation of the Havas Paris Shopper Observer study by
Deputy Managing Director, HAVAS PARIS
PLENARY SESSION :
Engaging consumers and building brand equity is a crucial challenge for retailers: it's time to walk the talk! The store is no longer just a showcase but a real ambassador for the brands, as well as a muse. Physically, it embodies, it vindicates, it proves and demonstrates...this store, aka "the place of truth" can and must be engaged, eco-friendly, intelligent and radical: it's the moment of truth between retailers and consumers.
Led by Martine FUXA,
Editor-in-chief, E-COMMERCE MAG
With David GIRAUDEAU,
Managing Director, LA MIE CALINE
CEO, LE BON COIN
Founder and CEO, MAISON STANDARDS
[13h30 - 14h00] Talk #Data
GDPR ONE YEAR ON: PRIVACY BY DESIGN "THE BIG WINNER"
More than a year after the law relating to GDPR, how should data be processed? What are the challenges and the consequences of Privacy by Design in terms of corporate governance? What opportunities does it offer companies?
With the Mentor : Julien-Henri MAURICE,
Directeur Marketing, Bazarchic (GROUPE GALERIES LAFAYETTE)
[14h00 – 15h00] Academy - GOOGLE
More information soon
[15h00 – 16h00] - CONFERENCE #CUSTOMERJOURNEY
THE TOOLBOX FOR A SUCCESSFUL CUSTOMER EXPERIENCE
Facilitating customers' lives and minimising the constraints of a physical journey that ideally should be as straightforward as the online journey is a significant challenge for brands wanting to satisfy today's customers who are increasingly in search of attention and speed of execution. What services and tools are available to simplify and enhance their journey? How to offer experience and emotion throughout the online and offline journey?
Led by Régine VANHEEMS,
Co-founder, CONNECTED RETAIL OBSERVATORY
With the Mentor Nathalie MESNY,
Executive Director, MONOPRIX ONLINE
[16h00 – 17h00] -TALK #NEWPAYMENTS
PAYMENT: NEW DARLING OF THE CUSTOMER RELATIONSHIP
While the new payment methods (mobile, smart objects) are still seen as irritants by consumers, they are nevertheless sources of speed, fluidity and security during transactions. Physical and digital payment solutions also open up the way to new perspectives for enhancing consumer loyalty by offering new services (money-off coupons, jackpot games) and partnerships with other players (intelligent payment).
With Mentor Cyril BOURGOIS,
Head of strategy, digital transformation and innovation, CASINO GROUP
[17h30 – 19h00] PARIS RETAIL AWARDS CEREMONY
Presented by Nicolas ROSSIGNOL,
Journalist - presenter
If you wish to attend the conferences