24.25.26
SEPT 2019

PARIS EXPO
PORTE DE
VERSAILLES

Temps forts

Wednesday September 25th 2019

Discover the programme of the plenary sessions of the second day

The business issues honored on September 25 :

  • #MARKETINGBTOB Mentor : Sacha TIKHOMIROFF, Vice-President Southern Europe Region, STAPLES
  • #INNOVATIONMARKETING Mentor: Maud FUNARO, Head of Strategy, Digital and Innovation, E. LECLERC
  • #MARKETPLACES Mentor: Laura PHO DUC, Head of Marketing & Communication, ALI BABA

[10h30- 11h30 ] CONFERENCE #MARKETING BTOB

MARKETING BTOB - PROFESSIONAL BUYER: THE GREAT UNKNOWN

In the universe of BtoB marketing, the first step is to distinguish between a professional buyer and a private buyer. The second is to be able to identify the players and the tools you can draw on in order to meet the expectations of this target that many players have difficulty in understanding. Sharing of experiences.

Sacha Tikhomiroff

With the Mentor :  Sacha TIKHOMIROFF, 

Vice-President Southern Europe Region, STAPLES 

Laurent OLLIVIER

CEO, ARESSY 

[14h00 – 15h00] CONFERENCE #MARKETINGINNOVATION

INNOVATION AND BRAND DNA: BEST ENEMIES 

Drive-to-store, new technologies, predictive marketing...to innovate and stand out from the crowd brands must now select new tools, measure their actions and communicate while staying true to their values and their economic DNA. Although such objectives may sometimes seem contradictory, brands need to find a way to make them converge.

Maud Funaro

With Mentor : Maud FUNARO, 

Strategy, Digital and Innovation Director, E. LECLERC

Clément FAGES

Journalist MARKETING and Emarketing.fr  

[16h00 – 17h00] CONFERENCE #MARKETPLACES

DO AND DON’TS OF THE MARKET PLACE

To adapt to consumers' needs and offer them a broader range of services and relevant products, companies are no longer hesitating to redesign their approach by creating or integrating a marketplace. Business model, logistics, payment, etc. what are the essential steps and the errors to avoid in order to succeed? Sharing of experiences.

Laura Pho duc

With the Mentor : Laura PHO DUC, 

Head of Marketing & CommunicationALI BABA

Vincent COTTE,

Director, Marketplace and Business Development, LA REDOUTE

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