The business issues honored on September 25 :
- #MARKETINGBTOB Mentor : Sacha TIKHOMIROFF, Vice-President Southern Europe Region, STAPLES
- #INNOVATIONMARKETING Mentor: Maud FUNARO, Head of Strategy, Digital and Innovation, E. LECLERC
- #MARKETPLACES Mentor: Laura PHO DUC, Head of Marketing & Communication, ALI BABA
[10h30- 11h30 ] CONFERENCE #MARKETING BTOB
MARKETING BTOB - PROFESSIONAL BUYER: THE GREAT UNKNOWN
In the universe of BtoB marketing, the first step is to distinguish between a professional buyer and a private buyer. The second is to be able to identify the players and the tools you can draw on in order to meet the expectations of this target that many players have difficulty in understanding. Sharing of experiences.
[ 12h00 - 13h00 ] - KEYNOTE - SHOPIFY
THE TECHNOLOGY, INDEPENDENTS' MAGIC POTION
How the simplification and accessibility of e-commerce tools has enabled entrepreneurs and founders to regain control of their business? This presentation of the e-commerce's challenges and opportunities in France will be followed by an exchange with e-retailers and a payment expert.
[ 13H15 - 13H45 ]- INTERNATIONAL KEYNOTE HEMA
FROM A DUTCH RETAILER TO A GLOBAL LIFESTYLE BRAND DESIGNED IN AMSTERDAM
While many brands over the last decades have evolved from wholesaling into opening-up retail stores, HEMA has started off on a journey in the opposite direction. HEMA’s new strategy is to evolve from a retailer into a global brand, also selling via third parties in stores and on online platforms.
HEMA is a general merchandise retailer from Amsterdam known for its optimistic design and high-quality products at affordable prices. HEMA makes daily life better, easier and more fun. That has been HEMA’s passion since 1926. HEMA believes that great quality and design should be available to everyone at great prices.
In this key-note speech, you can follow the journey of HEMA, which has just taken its first step here in Paris, offering a one-stop-shop non-food solution to franprix.
 | Olivier BLOM, International Wholesale Director, HEMA |
[14h00 – 15h00] CONFERENCE #MARKETINGINNOVATION
INNOVATION AND BRAND DNA : BEST ENEMIES
Drive-to-store, new technologies, predictive marketing...to innovate and stand out from the crowd brands must now select new tools, measure their actions and communicate while staying true to their values and their economic DNA. Although such objectives may sometimes seem contradictory, brands need to find a way to make them converge.
[15h00 – 16h00] KEYNOTE - AMAZON
BOOST YOUR GROWTH AND BUILD YOUR CUSTOMER BASIS OF TOMORROW WITH AMAZON
Professional clients and payment innovations are two essential growth reservoirs for developing and maintaining the customer base of tomorrow. One year after its launch, Amazon Business serves more than 50% of the CAC 40 and Amazon Pay businesses, a means of payment that capitalizes on the simplicity, comfort and familiarity of Amazon's buying experience, already accessible through millions of customers around the world. Discover through these innovations how Amazon helps small and medium-sized French companies to convert ever more customers in France and internationally.
[16h00 – 17h00] CONFERENCE #MARKETPLACES
THE LEARNINGS OF THE MARKET PLACE
To adapt to consumers' needs and offer them a broader range of services and relevant products, companies are no longer hesitating to redesign their approach by creating or integrating a marketplace. Business model, logistics, payment, etc. what are the essential steps and the errors to avoid in order to succeed? Sharing of experiences.
If you wish to attend the conferences