The business issues honored on September 25 :
- #MARKETINGBTOB Mentor : Sacha TIKHOMIROFF, Vice-President Southern Europe Region, STAPLES
- #INNOVATIONMARKETING Mentor: Maud FUNARO, Head of Strategy, Digital and Innovation, E. LECLERC
- #MARKETPLACES Mentor: Laura PHO DUC, Head of Marketing & Communication, ALI BABA
[10h30- 11h30 ] CONFERENCE #MARKETING BTOB
MARKETING BTOB - PROFESSIONAL BUYER: THE GREAT UNKNOWN
In the universe of BtoB marketing, the first step is to distinguish between a professional buyer and a private buyer. The second is to be able to identify the players and the tools you can draw on in order to meet the expectations of this target that many players have difficulty in understanding. Sharing of experiences.
 | With the Mentor : Sacha TIKHOMIROFF,Vice-President Southern Europe Region, STAPLES |
Laurent OLLIVIER,CEO, ARESSY |
[14h00 – 15h00] CONFERENCE #MARKETINGINNOVATION
INNOVATION AND BRAND DNA: BEST ENEMIES
Drive-to-store, new technologies, predictive marketing...to innovate and stand out from the crowd brands must now select new tools, measure their actions and communicate while staying true to their values and their economic DNA. Although such objectives may sometimes seem contradictory, brands need to find a way to make them converge.
 | With Mentor : Maud FUNARO,Strategy, Digital and Innovation Director, E. LECLERC |
 | Clément FAGES,Journalist MARKETING and Emarketing.fr |
[16h00 – 17h00] CONFERENCE #MARKETPLACES
DO AND DON’TS OF THE MARKET PLACE
To adapt to consumers' needs and offer them a broader range of services and relevant products, companies are no longer hesitating to redesign their approach by creating or integrating a marketplace. Business model, logistics, payment, etc. what are the essential steps and the errors to avoid in order to succeed? Sharing of experiences.
 | With the Mentor : Laura PHO DUC,Head of Marketing & Communication, ALI BABA |
Vincent COTTE,Director, Marketplace and Business Development, LA REDOUTE |
If you wish to attend the conferences