[10:00 - 10:20] : FEVAD + KPMG INSIGHT STUDY
The circular economy at the heart of new e-commerce strategies
Increasingly mindful of their impact on the environment, and of their purchasing power too, consumers are adopting new behaviours. More than 70% of cyber-shoppers have now bought and/or sold a second-hand product. They are also increasingly likely to hire products rather than buy them. And when they shop for food, many of them are now turning to anti-waste sites.
Passing fad or fundamental shift? What is the impact of these new trends on the traditional market? How are e-commerce sites adapting to these new behaviours?
To answer these questions, FEVAD and KPMG conducted an unprecedented study on e-commerce and the circular economy; a preview of the results will be presented at this conference. This presentation will be followed by a round table with three major players who will share their vision on these new consumer trends, talk about their experiences, and tell us why and how we should respond to these new consumer expectations.
[10:20 - 11:00] : FEVAD + KPMG INSIGHT ROUND TABLE
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[11:00 - 11:30] : ZENDESK KEYNOTE
The era of interaction in the customer relationship: new uses of messaging and Whatsapp
Customers’ expectations have evolved in the past two years, and they now want to connect with businesses any time, anywhere, on their favourite channels. Use of the Whatsapp channel leapt by 370% in 2021! We will look at the key figures in this trend, with illustrations drawn from our customers.
[11:30 - 12:00] : INFLUENCIA + URBAN SUBLIME INSIGHT
"Enlarge your vision"
Get a sneak preview of the retail trends for 2023 and of the business models of tomorrow.
Premium retail, flexible retail, inclusive retail, meta retail: or how brands are transforming their distribution points into strategic experience hubs
Dive into the future of retail with experts Laetitia Faure of Urban Sublime and Isabelle Musnik of Influencia who will bring us key examples from around the world.
[12h00 - 12h30] : RETURN OF EXPERIENCE - THE REAL ESTATE COMPANY WITH REGARD TO THE BRAND
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The SIEC (the retail and commercial property professionals’ trade show), running in conjunction with Equipmag and Paris Retail Week, gives the floor to two iconic property companies to share their strategies, trends and innovations in support of brands. The two property companies will use this key moment to talk about the origins and design of the LVMH project for La Samaritaine, the retail offer they currently provide, and the transformation of the surrounding areas to turn them into living spaces in their own right.
[12h30 - 13h00] : SONAE SIERRA KEYNOTE
Retail centric mixed-use assets
Inês DRUMMOND BORGES
Prior to COVID-19, stationery and online retail experienced massive shifts in consumer buying habits. Post-pandemic, retailers are financially weakened and online and local retailing is playing a larger role, yet the appeal of new "retail experiences" is often overlooked.
Trends for urban spaces of the future point to shorter commute times to and from work and community centers where a broader mix of shopping, dining and entertainment encourages consumers to increase their time spent there - the realm of mixed-use real estate.
At the same time, operators and investors are increasingly demanding that these centers be ESG (Environmental, Social and Governance) certified and that their energy consumption be optimized.
Inês DRUMMOND BORGES, will share Sonae Sierra's 30 years of experience in the development and management of shopping centers worldwide, and will present Reify, a unit specialized in providing real estate services that anticipate consumer trends.
[14h00 - 14h30] : CONFERENCE E-COMMERCE NATION
Presentation of the TOP 100 E-Commerce 2022 by ECN
Nicolas J CHEVALIER
Discover the Top 100 E-Commerce in France, established by E-Commerce Nation in collaboration with Similarweb. The growth of online sales continues in France, notably influenced by the new consumption habits of buyers who are moving more and more naturally towards online stores. Brands are more and more incisive when it comes to online sales.
In order to help you visualize the French E-Commerce market and to understand the trends that are emerging, we propose our Top 100 E-Commerce. Which sectors have attracted the most traffic during the period analyzed? What are the most used acquisition channels by the major players in various industries? What are the trends that are emerging at the end of 2022? Find out the answer to these questions in our Top 100 E-Commerce 2022.
[14:30 - 15:00] : SUPPLY CHAIN MENTORING
E-commerce, new consumer trends, CSR: the supply chain put to the test!
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The uncertainty in global markets and the changes in consumption trends (rise of e-commerce, new customer expectations, consideration of engaged, sustainable choices, etc.) require the supply chain to be adapted. Faced with these new paradigms, what are the solutions for retailers? Constructing an agile, resilient and sustainable supply chain, developing new services and industrialising e-commerce operations are just some of their new challenges.
[15:00 - 15:30] : OMNICHANNEL COMMERCE MENTORING
Omnichannel strategy: focusing all our attention on the human factor
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For traditional retail players and DNVBs alike, the strategy is the same when it comes to providing an optimal customer experience: to bring the on and off-line to life at the same steady pace. Achieving this poses a major challenge in terms of getting employees on board for this journey, and making it the focus of everyone’s attention. Training, key messages, and the rest. Bastien Valensi and Vincent Bernard, "omnichannelers" to the core, will share their visions and best practices to help us move on from talking about it to taking action.
[15h30 - 16h00] : KEYNOTE DATAMILK
Predicting your user’s next step in a privacy-first world
Customers and regulators are increasingly pushing back on solutions that use personally identifiable information (PII) and cookies for tracking online. Meanwhile, every app is competing on delivering the most convenient, predictive, and personalized online experience. Throw in a recession and rising cost-per-clicks for advertising, and you have a recipe for despair—it seems impossible for e-commerce teams today to deliver on growth targets.
Fortunately, there is a solution. In this talk, we’ll describe how attention data is the new “data gold” for e-commerce, because it’s privacy-first (no PII) and still lets you predict your user’s next step. We’ll define attention data and explain how it can be used to identify behavioral patterns and build data-driven predictive features—while users remain completely anonymous. We’ll show how attention data can replace PIIs and let teams enable powerful e-commerce features that maximize profit.