19.20.21
SEPT 2023

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

19.20.21
SEPT 2023

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

Sponsor
Conference programme 22 September 2022

Conference programme Thursday 22 September 2022

Discover the plenary conference programme on Thursday, September 22, 2022, including several mentoring sessions dedicated to #Logistics and #OmnichannelCommerce

[10:00 - 10:20] : FEVAD + KPMG INSIGHT STUDY

The circular economy at the heart of new e-commerce strategies
Géraldine CHEVALLIER, Director Business Development Consumer & Retail, KPMG

  

Géraldine CHEVALLIER
Director Business Development Consumer & Retail
KPMG

François-Xavier LEROUX, Partner, Lead Digital & Customer, KPMG

 

François-Xavier LEROUX
Partner, Lead Digital & Customer
KPMG

Increasingly mindful of their impact on the environment, and of their purchasing power too, consumers are adopting new behaviours. More than 70% of cyber-shoppers have now bought and/or sold a second-hand product. They are also increasingly likely to hire products rather than buy them. And when they shop for food, many of them are now turning to anti-waste sites.

Passing fad or fundamental shift? What is the impact of these new trends on the traditional market? How are e-commerce sites adapting to these new behaviours?

To answer these questions, FEVAD and KPMG conducted an unprecedented study on e-commerce and the circular economy; a preview of the results will be presented at this conference. This presentation will be followed by a round table with three major players who will share their vision on these new consumer trends, talk about their experiences, and tell us why and how we should respond to these new consumer expectations.

 

[10:20 - 11:00] : FEVAD + KPMG INSIGHT ROUND TABLE

Marc LOLIVIER, General Delegate, FEVAD

  

Hosted by :

Marc LOLIVIER
General Delegate
LA FEVAD

Guillaume DARROUSSEZ, CEO, PETIT BATEAU

  

Guillaume DARROUSSEZ
CEO
PETIT BATEAU

Bernard OSTA, Chief Strategy Officer, VESTIAIRE COLLECTIVE

 

Bernard OSTA
Chief Strategy Officer
VESTIAIRE COLLECTIVE

Olivier THEULLE, Chief E-commerce et Digital Officer, GROUPE FNAC/ DARTY

 

Olivier THEULLE
Chief E-commerce et Digital Officer
GROUPE FNAC/ DARTY


 

[11:00 - 11:30] : ZENDESK KEYNOTE

The era of interaction in the customer relationship: new uses of messaging and Whatsapp 
Sophie PIETREMONT, Marketing Director, Southem Europe, ZENDESK

  

Sophie PIETREMONT
Marketing Director, Southem Europe
ZENDESK

Louise MARTIN, Head of Customer Martin, CHEERZ

 

Louise MARTIN
Head of Customer Experience
CHEERZ

Customers’ expectations have evolved in the past two years, and they now want to connect with businesses any time, anywhere, on their favourite channels.  Use of the Whatsapp channel leapt by 370% in 2021! We will look at the key figures in this trend, with illustrations drawn from our customers.

   

[11:30 - 12:00] : INFLUENCIA + URBAN SUBLIME INSIGHT

"Enlarge your vision"
Isabelle MUSNIK, Co-founder, INFLUENCIA

  

Isabelle MUSNIK
Co-founder
INFLUENCIA

Laetitia FAURE, Founder, URBAN SUBLIME

 

Laetitia FAURE
Founder
URBAN SUBLIME

Get a sneak preview of the retail trends for 2023 and of the business models of tomorrow.  

Premium retail, flexible retail, inclusive retail, meta retail: or how brands are transforming their distribution points into strategic experience hubs 

Dive into the future of retail with experts Laetitia Faure of Urban Sublime and Isabelle Musnik of Influencia who will bring us key examples from around the world. 

 

[12h00 - 12h30] : RETURN OF EXPERIENCE - THE REAL ESTATE COMPANY WITH REGARD TO THE BRAND

Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorParis Retail Week,
and Editorial ConsultantA CONTENT STORY 

Séverine CHABAUD, Responsable Communication & des Collections LA SAMARITAINE

 

Séverine CHABAUD
Communication & Collections Manager
LA SAMARITAINE (SOCIETE FONCIERE)

The SIEC (the retail and commercial property professionals’ trade show), running in conjunction with Equipmag and Paris Retail Week, gives the floor to two iconic property companies to share their strategies, trends and innovations in support of brands. The two property companies will use this key moment to talk about the origins and design of the LVMH project for La Samaritaine, the retail offer they currently provide, and the transformation of the surrounding areas to turn them into living spaces in their own right.

 

[12h30 - 13h00] : SONAE SIERRA KEYNOTE

Retail centric mixed-use assets
Inês DRUMMOND BORGES, Chief Transformation Officer and Executive Board Member, SONAE SIERRA, Portugal

  

Inês DRUMMOND BORGES
Chief Transformation Officer and Executive Board Member
SONAE SIERRA, Portugal 

Prior to COVID-19, stationery and online retail experienced massive shifts in consumer buying habits. Post-pandemic, retailers are financially weakened and online and local retailing is playing a larger role, yet the appeal of new "retail experiences" is often overlooked.
Trends for urban spaces of the future point to shorter commute times to and from work and community centers where a broader mix of shopping, dining and entertainment encourages consumers to increase their time spent there - the realm of mixed-use real estate.
At the same time, operators and investors are increasingly demanding that these centers be ESG (Environmental, Social and Governance) certified and that their energy consumption be optimized.

Inês DRUMMOND BORGES, will share Sonae Sierra's 30 years of experience in the development and management of shopping centers worldwide, and will present Reify, a unit specialized in providing real estate services that anticipate consumer trends.

 

[14h00 - 14h30] : CONFERENCE E-COMMERCE NATION 

Presentation of the TOP 100 E-Commerce 2022 by ECN
Nicolas J CHEVALIER, CEO, E-Commerce Nation

 

Nicolas J CHEVALIER
CEO
E-COMMERCE NATION

Discover the Top 100 E-Commerce in France, established by E-Commerce Nation in collaboration with Similarweb. The growth of online sales continues in France, notably influenced by the new consumption habits of buyers who are moving more and more naturally towards online stores. Brands are more and more incisive when it comes to online sales.

In order to help you visualize the French E-Commerce market and to understand the trends that are emerging, we propose our Top 100 E-Commerce. Which sectors have attracted the most traffic during the period analyzed? What are the most used acquisition channels by the major players in various industries? What are the trends that are emerging at the end of 2022? Find out the answer to these questions in our Top 100 E-Commerce 2022.

 

[14:30 - 15:00] : SUPPLY CHAIN MENTORING

E-commerce, new consumer trends, CSR: the supply chain put to the test!
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial Coordinator, PARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY 

Grégory CHEKROUN, Logistics, Transport and Flow Director, GROUPE FNAC DARTY
Grégory CHEKROUN
Mentor :

Grégory CHEKROUN
Logistics, Transport and Flow Director
GROUPE FNAC DARTY

Vincent LEVY, Digital, Customer and Marketing Director, CORA

 

Vincent LEVY
Digital, Customer and Marketing Director
CORA

The uncertainty in global markets and the changes in consumption trends (rise of e-commerce, new customer expectations, consideration of engaged, sustainable choices, etc.) require the supply chain to be adapted. Faced with these new paradigms, what are the solutions for retailers? Constructing an agile, resilient and sustainable supply chain, developing new services and industrialising e-commerce operations are just some of their new challenges.

 

[15:00 - 15:30] : OMNICHANNEL COMMERCE MENTORING

Omnichannel strategy: focusing all our attention on the human factor  
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Claire DOLLEZ
Hosted by :

Claire DOLLEZ
Plenary Editorial Coordinator, PARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY

Bastien VALENSI, CEO & Founder, CABAIA
Bastien VALENSI
Mentor :

Bastien VALENSI
CEO & Founder
CABAIA

Vincent BERNARD, Chief Omnicanal Officer, PICWICTOYS

 

Vincent BERNARD
Chief Omnichannel Officer? Expert digital
PICWICTOYS, ZODIO, UNIVERSAL MUSIC FRANCE

For traditional retail players and DNVBs alike, the strategy is the same when it comes to providing an optimal customer experience: to bring the on and off-line to life at the same steady pace. Achieving this poses a major challenge in terms of  getting employees on board for this journey, and making it the focus of everyone’s attention. Training, key messages, and the rest. Bastien Valensi and Vincent Bernard, "omnichannelers" to the core, will share their visions and best practices to help us move on from talking about it to taking action.

  

[15h30 - 16h00] : KEYNOTE DATAMILK

Predicting your user’s next step in a privacy-first world
Peter SZALONTAY, CEO, DATAMILK

 

Peter SZALONTAY
CEO,
DATAMILK

Customers and regulators are increasingly pushing back on solutions that use personally identifiable information (PII) and cookies for tracking online. Meanwhile, every app is competing on delivering the most convenient, predictive, and personalized online experience. Throw in a recession and rising cost-per-clicks for advertising, and you have a recipe for despair—it seems impossible for e-commerce teams today to deliver on growth targets.  

Fortunately, there is a solution. In this talk, we’ll describe how attention data is the new “data gold” for e-commerce, because it’s privacy-first (no PII) and still lets you predict your user’s next step. We’ll define attention data and explain how it can be used to identify behavioral patterns and build data-driven predictive features—while users remain completely anonymous. We’ll show how attention data can replace PIIs and let teams enable powerful e-commerce features that maximize profit.

 

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