19.20.21
SEPT 2023

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

19.20.21
SEPT 2023

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

Sponsor
Conference programme 20 September 2022

Conference programme Tuesday 20 September 2022

Discover the programme of plenary conferences on Tuesday, September 20, 2022 with the presentation of the results of the Havas Commerce study on retail and the #Marketing; #CSR and #Marketplaces mentoring sessions

[10:30 - 10:45] : INTRODUCTION

Arnaud GALLET, Director, PARIS RETAIL WEEK

  

Arnaud GALLET
Director
PARIS RETAIL WEEK


   

[10:45 - 11:15] : OPENING CONFERENCE : HAVAS COMMERCE INSIGHT

Understanding the changes in commerce in a world in crisis 

Vincent MAYET, Founder, HAVAS COMMERCE

  

Vincent MAYET
Founder
HAVAS COMMERCE

In a globalised world of commerce that is experiencing crises, inflation and war, how do the world's retail professionals see the major changes in consumer habits, future technological and digital transformations, and the future of shops and commerce in the broadest sense.

  

[11:15 - 11:45] : ROUND TABLE 

WEB3, Metaverse : continuity of technology and experience 
Martine FUXA, Editor in Chef, ECOMMERCE MAG
Hosted by :

Martine FUXA
Editorial Director
MARKETING / ECOMMERCEMAG / RELATIONCLIENT / SILICON

Amal BENICHOU, Managing Director Mode & Luxe, ACCENTURE

 

Amal BENICHOU
Managing Director Mode & Luxe 
ACCENTURE

Matthieu STAAT, Chief Omni Channel Officer, Printemps

 

Matthieu STAAT
Chief Omni Channel Officer
PRINTEMPS

While for some WEB3 and the Metaverse prompt questions and reflection, others have decided to go for it. Discover how this range of worlds, realities and business models is set to revolutionise life and business over the next decade. How the luxury sector is positioning itself through concrete examples. How the bridge between the physical and virtual world is achieved. But also how the "Responsible Metaverse" is taking sustainable development into account. 

 

[12h00 - 12h30] : BAROMETER

The digital transformation of VSEs and SMEs in France - Results of the France Num 2022 Barometer  
Philippe BLOCH, Animator, author et speaker, BFM BUSINESS
Hosted by :

Philippe BLOCH
Animator, author et speaker
BFM BUSINESS

Patrick DUCHEN, Director of Studies and Research, CREDOC
Mentor :

Patrick DUCHEN
Director of Studies and Research
CREDOC

Aurélien PALIX, Deputy Director of Networks and Digital Uses at the Digital Economy Department, DIRECTION GENERALE DES ENTREPRISES

 

Aurélien PALIX
Deputy Director of Networks and Digital Uses at the Digital Economy Department
DIRECTION GENERALE DES ENTREPRISES

Discover the exclusive results of the France Num 2022 Barometer to measure the digital transformation of VSEs/SMEs in France (0 to 249 employees), an annual study conducted by the French General Directorate for Business, carried out by CREDOC with France Num (government program for the digital transformation of VSEs/SMEs). The focus will be on companies in the retail sector. The results are representative of the French VSE/SME population, whether in terms of company size, sector of activity or region.  

 

[14:00 - 14:30] : MENTORING MARKETING

Collabs of meaning: the new fields of possibilities for the customer experience.
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY 

Antoine DUBOIS, Customer Experience Director Southern Europe, ACCOR
Mentor :

Antoine DUBOIS
Customer Experience Director Southern Europe
ACCOR 

Erwan SOQUET, Leader Communication France, DECATHLON

Erwan SOQUET
Leader Communication France
DECATHLON

How does the exchange of values between two brands allow for the implementation of an innovative marketing strategy but also for the relaunch or optimization of the customer journey? Antoine Dubois will present the approach and the methods of his collaboration.

   

[14h30 - 15h00] : PRESTASHOP KEYNOTE

Faguo, Le Comptoir Irlandais, Le Petit Vapoteur: omnichannel at its best!
Nicolas RATEAU, VP Mid Market, PRESTASHOP

 

Hosted by :

Nicolas RATEAU
VP Mid Market
PRESTASHOP

David GUILLERM, Digital & E-commerce Manager, COMPTOIR IRLANDAIS

 

David GUILLERM
Digital & E-commerce Manager
COMPTOIR IRLANDAIS

Benoît GOIMIER, CTO, LE PETIT VAPOTEUR

 

Benoît GOIMIER
CTO
LE PETIT VAPOTEUR

Martin CHAROUSSET, Digital & E-commerce Manager, FAGUO

 

Martin CHAROUSSET
Digital & E-commerce Manager
FAGUO

At a time when 90% of consumers expect a consistent and fluid journey across all channels and the customer experience is now paramount, an omnichannel strategy is becoming essential. Irrespective of the channel used, every point of contact with the consumer is a business opportunity. Faguo, Le Comptoir Irlandais and Le Petit Vapoteur have fully understood this. Together with Nicolas Rateau, VP Mid Market at PrestaShop, these three major players in e-commerce, who have placed their focus on a robust platform and a unified customer journey, will discuss their success. Their anecdotes clearly illustrate the need to respond quickly to their customers’ new requirements. Intrinsic quality of service, unification of stocks, order from store and customer-oriented mentality: find out why their omnichannel strategy paired with PrestaShop has been a determining factor in the growth of their business.

 

[15:00 - 15:30] : CSR MENTORING 

How can we make brand engagement desirable? 
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY

Rémi-Pierre LAPPREND, CSR Director, MAISONS DU MONDE
Mentor :

Rémi-Pierre LAPPREND
CSR Director
MAISONS DU MONDE 

Julia BIJAOUI, Co-founder and Co-CEO, FRICHTI

 

Julia BIJAOUI
Co-founder and Co-CEO
FRICHTI

For brands, the challenge today is to make responsibility and environmental issues, which are sometimes far from the consumer's mind, "desirable". How can we build this new narrative of commitment while remaining attractive and positive rather than alarmist? How can we get consumers on board with this transition process and make it a factor in brand loyalty? Our speakers will be answering all of these questions.

   

[15:30 - 16:00] : SHOPIFY KEYNOTE

Welcome to the new era of commerce: from D2C to C2C (Connect to Consumer)

Emilie BENOIT-VERNAY, Head of Southern Europe Expansion, SHOPIFY

 

Emilie BENOIT-VERNAY
Head of Southern Europe Expansion
SHOPIFY

Bastien BORGET, E-commerce Manager, EDEN PARK

 

Bastien BORGET
E-commerce Manager
EDEN PARK

Shopify has always been involved in D2C commerce and has enabled many brands and merchants to progress in this direction. In an ever-changing environment, and as a result of fundamental changes to the internet and to regulations, we know that D2C commerce is disproportionately affected. It is becoming more difficult to reach the right buyers, to attract them through memorable customer experiences, and to retain them over the long term. These days, the brands that are able to connect with their consumers at every stage of the buying journey are the ones that come out on top.

 

[16:00 - 16:30] : MARKETPLACES MENTORING

Marketplaces: the challenges of growth, between challenges and opportunities
Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY
Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY

Maud BEHAGHEL, Senior Director of Strategy and Research, VINTED
Mentor :

Maud BEHAGHEL
Senior Director of Strategy and Research
VINTED

Raoul COSTA DE BEAUREGARD, Chief Operating Officer, BACKMARKET

 

Raoul COSTA DE BEAUREGARD
Chief Operating Officer
BACKMARKET

Opting for vertical or horizontal growth, expanding into new geographies quickly or slowly, balancing consumer response with operational and structural investments, are all challenges that a marketplace faces as it grows. During this conference, two marketplaces with clear objectives, Vinted and BackMarket, will discuss how they have developed and overcome the challenges they faced on their way to growth.

 

[16:30 - 17:00] : DJANGO KEYNOTE

Can split payments encourage responsible consumption?

Jocelyne AMÉGAN-DOUAUD, General Manager, DJANGO

  

Jocelyne AMÉGAN-DOUAUD
General Manager
DJANGO

Despite the inflationary context and the repeated injunctions of "deconsumers", the French are not ready to curb French people are not ready to curb their desire to buy and to please themselves. However, their eyes are turning more than ever towards responsible consumption, better designed products, more ethical or less energy consuming... But, between wanting and being able, the adequacy seems difficult and many purchases are postponed or simply abandoned because very often the price is the enemy of the best! In this exclusive study conducted by Yougov among 3,000 French people, Django analyzes the behavior of the French and their desire for responsibility, the proportion of purchases that are postponed or abandoned, the sectors of commerce that are most concerned and shows how split payments* can encourage more responsible consumption.

 

[17h00 - 17h30] : INTERVIEW PIXMANIA

Marketplace, financing, sustainability, specialization... how Pixmania fits in with new consumer trends.

Claire DOLLEZ, Plenary Editorial Coordinator, PARIS RETAIL WEEK, et Editorial Consultant, A CONTENT STORY

  

Hosted by :

Claire DOLLEZ
Plenary Editorial CoordinatorPARIS RETAIL WEEK,
and Editorial ConsultantA CONTENT STORY

 

Jean-Emile ROSENBLUM, Co-founder and CEO, PIXMANIA GROUP

 

Jean-Emile ROSENBLUM
Co-founder et CEO
PIXMANIA GROUP 

During this interview, Jean-Emile Rosenblum will review the success of the Pixmania website, a French e-commerce giant specializing in the distribution of electronics, household appliances, computers and cultural products. He will tell us how the site has been repositioned as a vertical mobile marketplace and how it is in line with new consumer trends by offering additional services to its customers.

 

WEDNESDAY 21 SEPTEMBER →