Conference programme Tuesday 20 September 2022

[10:30 - 10:45] : INTRODUCTION

Arnaud GALLET Director PARIS RETAIL WEEK

[10:45 - 11:15] : OPENING CONFERENCE : HAVAS COMMERCE INSIGHT

Understanding the changes in commerce in a world in crisis 

Vincent MAYET Founder HAVAS COMMERCE

In a globalised world of commerce that is experiencing crises, inflation and war, how do the world's retail professionals see the major changes in consumer habits, future technological and digital transformations, and the future of shops and commerce in the broadest sense.

[11:15 - 11:45] : ROUND TABLE 

WEB3, Metaverse : continuity of technology and experience 

	Hosted by : Martine FUXA Editorial Director MARKETING / ECOMMERCEMAG / RELATIONCLIENT / SILICON
	Amal BENICHOU Managing Director Mode & Luxe  ACCENTURE		Matthieu STAAT Chief Omni Channel Officer PRINTEMPS

While for some WEB3 and the Metaverse prompt questions and reflection, others have decided to go for it. Discover how this range of worlds, realities and business models is set to revolutionise life and business over the next decade. How the luxury sector is positioning itself through concrete examples. How the bridge between the physical and virtual world is achieved. But also how the "Responsible Metaverse" is taking sustainable development into account. 

[12h00 - 12h30] : BAROMETER

The digital transformation of VSEs and SMEs in France - Results of the France Num 2022 Barometer  

	Hosted by : Philippe BLOCH Animator, author et speaker BFM BUSINESS
	Mentor : Patrick DUCHEN Director of Studies and Research CREDOC
	Aurélien PALIX Deputy Director of Networks and Digital Uses at the Digital Economy Department DIRECTION GENERALE DES ENTREPRISES

Discover the exclusive results of the France Num 2022 Barometer to measure the digital transformation of VSEs/SMEs in France (0 to 249 employees), an annual study conducted by the French General Directorate for Business, carried out by CREDOC with France Num (government program for the digital transformation of VSEs/SMEs). The focus will be on companies in the retail sector. The results are representative of the French VSE/SME population, whether in terms of company size, sector of activity or region.  

[14:00 - 14:30] : MENTORING MARKETING

Collabs of meaning: the new fields of possibilities for the customer experience.

	Hosted by : Claire DOLLEZ Plenary Editorial Coordinator, PARIS RETAIL WEEK, and Editorial Consultant, A CONTENT STORY
	Mentor : Antoine DUBOIS Customer Experience Director Southern Europe ACCOR
	Erwan SOQUET Leader Communication France DECATHLON

How does the exchange of values between two brands allow for the implementation of an innovative marketing strategy but also for the relaunch or optimization of the customer journey? Antoine Dubois will present the approach and the methods of his collaboration.

[14h30 - 15h00] : PRESTASHOP KEYNOTE

Faguo, Le Comptoir Irlandais, Le Petit Vapoteur: omnichannel at its best!

	Hosted by : Nicolas RATEAU VP Mid Market PRESTASHOP		David GUILLERM Digital & E-commerce Manager COMPTOIR IRLANDAIS
	Benoît GOIMIER CTO LE PETIT VAPOTEUR		Martin CHAROUSSET Digital & E-commerce Manager FAGUO

At a time when 90% of consumers expect a consistent and fluid journey across all channels and the customer experience is now paramount, an omnichannel strategy is becoming essential. Irrespective of the channel used, every point of contact with the consumer is a business opportunity. Faguo, Le Comptoir Irlandais and Le Petit Vapoteur have fully understood this. Together with Nicolas Rateau, VP Mid Market at PrestaShop, these three major players in e-commerce, who have placed their focus on a robust platform and a unified customer journey, will discuss their success. Their anecdotes clearly illustrate the need to respond quickly to their customers’ new requirements. Intrinsic quality of service, unification of stocks, order from store and customer-oriented mentality: find out why their omnichannel strategy paired with PrestaShop has been a determining factor in the growth of their business.

[15:00 - 15:30] : CSR MENTORING 

How can we make brand engagement desirable? 

	Hosted by : Claire DOLLEZ Plenary Editorial Coordinator, PARIS RETAIL WEEK, and Editorial Consultant, A CONTENT STORY
	Mentor : Rémi-Pierre LAPPREND CSR Director MAISONS DU MONDE		Julia BIJAOUI Co-founder and Co-CEO FRICHTI

For brands, the challenge today is to make responsibility and environmental issues, which are sometimes far from the consumer's mind, "desirable". How can we build this new narrative of commitment while remaining attractive and positive rather than alarmist? How can we get consumers on board with this transition process and make it a factor in brand loyalty? Our speakers will be answering all of these questions.

[15:30 - 16:00] : SHOPIFY KEYNOTE

Welcome to the new era of commerce: from D2C to C2C (Connect to Consumer)

Emilie BENOIT-VERNAY Head of Southern Europe Expansion SHOPIFY

Bastien BORGET E-commerce Manager EDEN PARK

Shopify has always been involved in D2C commerce and has enabled many brands and merchants to progress in this direction. In an ever-changing environment, and as a result of fundamental changes to the internet and to regulations, we know that D2C commerce is disproportionately affected. It is becoming more difficult to reach the right buyers, to attract them through memorable customer experiences, and to retain them over the long term. These days, the brands that are able to connect with their consumers at every stage of the buying journey are the ones that come out on top.

[16:00 - 16:30] : MARKETPLACES MENTORING

Marketplaces: the challenges of growth, between challenges and opportunities

	Hosted by : Claire DOLLEZ Plenary Editorial Coordinator, PARIS RETAIL WEEK, and Editorial Consultant, A CONTENT STORY
	Mentor : Maud BEHAGHEL Senior Director of Strategy and Research VINTED
	Raoul COSTA DE BEAUREGARD Chief Operating Officer BACKMARKET

Opting for vertical or horizontal growth, expanding into new geographies quickly or slowly, balancing consumer response with operational and structural investments, are all challenges that a marketplace faces as it grows. During this conference, two marketplaces with clear objectives, Vinted and BackMarket, will discuss how they have developed and overcome the challenges they faced on their way to growth.

[16:30 - 17:00] : DJANGO KEYNOTE

Can split payments encourage responsible consumption?

Jocelyne AMÉGAN-DOUAUD General Manager DJANGO

Despite the inflationary context and the repeated injunctions of "deconsumers", the French are not ready to curb French people are not ready to curb their desire to buy and to please themselves. However, their eyes are turning more than ever towards responsible consumption, better designed products, more ethical or less energy consuming... But, between wanting and being able, the adequacy seems difficult and many purchases are postponed or simply abandoned because very often the price is the enemy of the best! In this exclusive study conducted by Yougov among 3,000 French people, Django analyzes the behavior of the French and their desire for responsibility, the proportion of purchases that are postponed or abandoned, the sectors of commerce that are most concerned and shows how split payments* can encourage more responsible consumption.

[17h00 - 17h30] : INTERVIEW PIXMANIA

Marketplace, financing, sustainability, specialization... how Pixmania fits in with new consumer trends.

	Hosted by : Claire DOLLEZ Plenary Editorial Coordinator, PARIS RETAIL WEEK, and Editorial Consultant, A CONTENT STORY
	Jean-Emile ROSENBLUM Co-founder et CEO PIXMANIA GROUP

During this interview, Jean-Emile Rosenblum will review the success of the Pixmania website, a French e-commerce giant specializing in the distribution of electronics, household appliances, computers and cultural products. He will tell us how the site has been repositioned as a vertical mobile marketplace and how it is in line with new consumer trends by offering additional services to its customers.

WEDNESDAY 21 SEPTEMBER →