[10:00 - 10:30] : DATA MENTORING
Data and AI: what governance and strategy for the future ?
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In recent years, the impact of digital technologies on retail has been considerable; what will be the impact of Data and AI? In this context, digital natives have imposed high standards of customer experience. Will the traditional retail companies manage to find their niche in this competitive quest for experience, which requires mastery of Data and AI? With robotisation becoming more and more efficient, and the retail sector being one of France’s biggest employers, will AI replace some retail jobs?
[10:30 - 11:00] : KLARNA KEYNOTE
“How the customer experience is reinventing itself in response to the demands of new generations of shoppers"
Customer behavior has changed rapidly. As the recent COVID-19 experience demonstrates, the way they buy and use goods and services has been disrupted on a global scale.
Today, many of these trends will remain entrenched for the long term, shaped and reinforced by the expectations of new generations of shoppers... What are these important underlying trends that brands and retailers must master in order to meet these new shopper demands?
[11:00 - 11:30] : NEW PAYMENTS MENTORING
Payment: a memorable shopping experience
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Once perceived as a point of friction, the payment stage has now become a genuine vector of growth for sellers. Dematerialisation, security and in-store events are some of the many levers used to stimulate sales and offer a memorable shopping experience.
[11:30 - 12:00] : CHECKOUT.COM KEYNOTE
Navigating the new world of retail
As the world tries to recover from the health and economic crisis caused by the COVID-19 pandemic, new threats are emerging. Consumers and retailers face pressures related to supply chain disruptions, rising energy costs and geopolitical uncertainty, to name a few. Navigating this new reality can be challenging, but the right strategies can help you mitigate the risks and maximize the opportunities available.
In this keynote, we will discuss the four main trends observed in France:
1. Rising prices are affecting shopping habits as consumers prioritize finding good deals
2. Consumers are exploring new shopping channels to save money
3. The competitive landscape is more intense than ever
4. Consumers are concerned about online security
[12:30 - 13:30] : PARIS RETAIL AWARDS CEREMONY
The objective of this competition is to identify promising players and innovations that provide effective answers to the problems faced by e-merchants, retailers and more generally brands.
9 categories are honored to reward the best e-commerce and connected commerce solutions, including a special "Rookie of the Year" award and a "Jury's Favorite" award.
[14:00 - 14:30] : BURGER KING KEYNOTE
"An evolving consumer, galloping inflation": what strategy to adopt?
During this keynote Alasdair MURDOCH, CEO, BURGER KING will share the group's sustainability strategy for the food and beverage sector. He will tell us what he has seen in terms of consumer habits following COVID-19, environmental issues and delivery. He will also review the marketing strategies implemented by the restaurant chain to deal with a new world and consumer? Finally, he will tell us how with the acceleration of digitalization, companies have adopted new strategies to stay in the race.
[14:30 - 15:00] : PAYPAL KEYNOTE
Between new consumer expectations and technological innovations, how retailers can prepare for the future
The past two years have brought many milestones - causing a significant acceleration in the emergence of new buying behaviors. But the retail industry was already in the midst of a transformation. What has driven this change and how will retailers continue to adapt to the new commerce trends of tomorrow?
Whether it's responsible commerce, shaped by engaged consumers, the rise of "re-commerce" (resale services), the emergence of new currencies and payment methods, or the increased reliance on cross-border online shopping - many trends are transforming and shaping the retail landscape of today and tomorrow.
Join Francis Barel, Director of PayPal France, to decipher together the latest trends and perspectives. This fireside chat will be moderated by Didier Sanz, Editorial Consultant, former journalist at Le Figaro.
[15:00 - 15:30] : CA PAYMENT SERVICES KEYNOTE
Payment initiation: optimization and simplification of the customer journey and management
Bruno VAN HAETSDAELE
Are you an e-merchant or retailer? Are you looking for solutions to increase your sales, improve your conversion rate or simplify the management of your business?
The new payment services can help you! Find out more about payment initiation, how it works, what it's used for and the benefits you can gain by offering this new payment service to your customers.
[15:30 - 16:00] : AGILE CUSTOMER JOURNEY MENTORING
How can you express your brand at every stage of the customer journey when you are a pure player?
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Tessa NORTON BICARD
Upper funnel, lower funnel and post-purchase are now key stages in the customer journey in an international environment.Alice Hagger and Tessa Bicard will share their experiences of implementing them and will address a variety of topics around branding: influence, events, customer data, marketplace, and more.All viewed from the perspective of a number of markets and cultures.
[16:00 - 16:30] : EASYENCE KEYNOTE
Retail Media: How to reconcile the interests of brands, retailers and consumers?
Retail Media seduces by its profitability perspectives for the retailer and performance for the brands. However, the basis of a retailer's profitability is the relationship of trust and service that it maintains with consumers. How to include brands in this strong relationship, while protecting it? How can we promote the right products so that retailers, brands and consumers all benefit?
[16h30 - 17h00] : ROUND TABLE
"How is trade doing in the world?"
Today, commerce is at the heart of several major changes, in particular those of the digital transformation and the ecological transition. The need for investment has never been greater, and this in a context where commerce has also had to deal with multiple crises over the past several years.
Jacques Creyssel, Matt Shay, and Paul Greenberg will present their analysis of the current situation and the outlook for trade, both globally and nationally, in a roundtable discussion in English.
[17:00 - 17:30] : STORYBLOCK KEYNOTE
The Originals Renault Originals Museum and eShop – The story of a unique digital experience built with headless CMS