19.20.21
SEPT 2023

PAVILION 4
PARIS EXPO
PORTE DE
VERSAILLES

Alexandre RUBIN

CEO France & Benelux
YVES ROCHER

Business issue mentor: CSR

Alexandre Rubin, 30 years of experience in the retail world in France and Europe.

He started his career as a store manager and regional director for strong brands such as Marks & Spencer, Habitat and Fnac.

He then participated in the implementation of Starbucks in France as Director of Operations and accompanied the development and growth of Sephora as Retail Director and then that of Camaïeu as General Manager France.

For the past 9 years at Yves Rocher, he has steered the international retail before taking over as General Manager for France & Benelux in 2018.

For him, it is a strong brand promise combined with rigorous quality of execution that make winning retail strategies.

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