Wouter de Backer graduated in Economics at the University of Economic Sciences in Antwerp and has more than 20 years of experience in retail.
He spent a large part of his career (2005-2017) at the international food retail group Ahold Delhaize where he held various operational positions in Belgium.
Wouter De Backer joined Action Group in 2017 as Managing Director for Belgium and Luxembourg before taking on the role of Managing Director France on April 1, 2018.
His responsibilities include developing the Action brand in France in a sustainable way and strengthening the store network to meet customer demand.