Robert Patout, Senior Business Developer at Mobilosoft
According to you, what are the main trends and innovations in your field market?
The big trend in our market is the advent of voice search which, according to Google, will account for 50% of local searches by the year 2020. This evolution will have a huge impact on businesses with a network of retail stores. The fact is, when we talk about voice searches, we're talking about results presented by voice as well. Again by 2020, Google says that 30% of search results will be presented screen-free.
This presents a major challenge, as two years ago, Google would display seven results for a local search, whereas today, just three are initially displayed. For voice searches, just one result will be presented, and if it’s not suitable, only then will another one be proposed.
And this is set to change the face of local SEO. Today, part of the battle is fought in Google Search, but tomorrow, Google will only use Google My Business results for voice results. Siri will only use Apple Maps results, etc. So retail stores will need to get ready and realign their Web-to-Store and local search strategies in order to meet these requirements.
As part of this adjustment, traditional media such as Yellow Pages, telephone directory enquiries, etc., and Store Locators for retail brands will need to change in order to offer new added value for web users.
Exciting things are in store!
What are the main features of your solution and who is it made for?
The aim of our solution is to help retail brands that sell products or services at physical points of sale. One of the main challenges stems from the fact you have to provide Web-to-Store media with up-to-date information (e.g. opening hours) as well as an increasing amount of additional data. Mobilosoft offers retail brands a platform for managing Web-to-Store activities.
This platform is made up of three modules:
- Management of point-of-sale data,
- Management of customer reviews and comments,
- Publication of local content/promos/events.
The data is then distributed in real time on Google, Facebook, our clients’ Store Locators and among our media partners.
Our future growth is focused on providing our clients with increasingly efficient tools to manage local interactions between points of sale and consumers.
This strategy has one goal: helping businesses with a company-owned or franchise retail network to use the Internet to generate traffic in their stores.
What represents the Paris Retail Week event for your business?
Paris Retail Week is a huge opportunity for us to meet our clients and prospects. It’s about building relationships with them in an environment that’s different from the daily routine. We want to give them some insight into the importance of properly managing Web-to-Store activities and how those activities require specific skills and tools. We want to talk to them more about voice searches and explain to them why Mobilosoft is the best partner in France for dealing with these changes, which are already underway.
And later, we’ll also be delighted to engage in more informal discussions during a separate discovery activity which we will be organising during the week. More information about this can be obtained at our stand!
Meet Mobilosoft on the stand E054 at Paris Retail Week from 19 to 21 September!