Plenary conference : Augmented Retail

Augmented Retail : the response to the augmented consumer

Monday, September 12th from 10am to 11am


Plenary conference room - Pavilion 2.2

Actu conf plénière

We are at a turning point in consumer behaviour: consumers have once and for all seized power thanks to technology, mobility and information sources.

They want to be free to consume anytime, anyplace, with the widest possible choice and through a seamless omnichannel experience. They want to enjoy the experience, feel emotions, become involved, converse with the brands and create content

It is becoming essential to inject and promote the digital culture at every level of our companies and to integrate the notion of the “augmented consumer” invented by Joel de Rosnay, both a producer and consumer.

When the brand and the consumer work in symbiosis with each other, welcome to the interactional age where the brand becomes an experience and meets the personal expectations of its customers by knowing exactly what they need at every moment, welcome to the age of Augmented Retail.

Presentation of the results of the OpinionWay / Paris Retail Week study: “French consumers’ new relationship with brands”

By Frédéric Micheau, Head of the opinion department, OpinionWay

Retailers’ vision

Discussion led by Flore Fauconnier, Journalist for Journal du Net

With : 

Alexandre Fauvet, CEO, Fusalp

Alexandre Fauvet

Alexandre Fauvet is a specialist contractor for the management of brands and selective distribution. CEO of Fusalp , ski wear brand, which he took the management in late 2013, having been Executive Director of Lacoste in charge of products and global distribution, Alexandre Fauvet also accompanied the development of companies in the digital, which Priceminister, as co -founder of Technocap funds. He previously co-founded the online music pioneer in France,

Thierry Lernon, DG eCommerce, CRM, cross-canal, Magasins BUT

Thierry Lernon

Depuis Fév 2014 : DG eCommerce, CRM et cross-canal, Magasins BUT, Marne la vallée

02/2011 à 08/2013 : DG VIRGINMEGA.FR  &  digital, a Virgin Brand, Paris

02/2010 à 01/2011 : Business Developments Director,  MADE IN DESIGN, Paris

08/2006 à 01/2010 : E-Commerce Director,  LA REDOUTE, ROUBAIX

01/2005 a 08/2006 : Vice President eCommerce & Marketing - CRM,  BRYLANE, USA, New York

Ghadi Hobeika, Marketing Director, Fnac 

Ghadi Hobeika

Ghadi Hobeika is currently Marketing Director for Fnac where he oversees digital media, customer data, CRM and loyalty. Previously, he was CMO for Pixmania where he was leading Marketing operations in 14 European countries. He also spent five years as a consultant for Bain & Company in Paris where he participated to various strategic projects in Retail, Financial Services and Private Equity in Europe and Asia. Ghadi has an MBA from ESSEC Business School and and Bachelor degree in Economics from the American University of Beirut, Lebanon. He currently lives in Paris.

The Plenary conference room will be equipped with a simultaneous translation system to allow international attendees to follow the conference highlights in English. Headsets will be made available at the entrance of the room.