Damien Chastrette, Founder, chairman & CEO at Cloudi-Fi
According to you, what are the main trends and innovations in your field market?
Legacy retailers are all challenged by an unfair competition of ecommerce. Inevitably traffic in stores and revenue decrease year over year. Despite this inevitable change, physical sales still weight 90% of the market and a majority of customers state that they prefer to buy in stores rather than online. Is digital a threat or an opportunity? At Cloudi-Fi we believe that historical retailers will benefit by embracing digital power with an unquestionable involvement. Whereas pure online players now inaugurate or acquire physical stores, legacy retailers can aspire to compete with them, blazing the trail of becoming successful 21st century brands.
What are the main features of your solution and who is it made for?
Cloudi-Fi is a SAAS vendor helping his customers to connect their physical and natural customers with the digital world. Cloudi-Fi establishes innovative bridges between online and offline marketing. It benefits to physical stores and value the customers journey with unmatched digital and personalised marketing campaigns.
Cloudi-Fi services create a new way to vibrate with your community at an affordable cost. We use the existing infrastructure delivering full cloud based services and connect with legacy DMP and CRM solutions.
Cloudi-Fi has built its services together with some major retailers and is proud to propose the following innovations:
- Complete branding of the solution
- Dynamic digital identities collect with due respect of the regulations in the different countries
- Online and offline, individualised and automated customer interaction
- Complete support of the numerous customers devices using the solution
Service is delivered worldwide with 50+ datacenters.
Pricing model is also mimicing standard Internet pricing:
- No investment cost
- Free try
- Pay as you use
What represents the Paris Retail Week event for your business?
Paris Retail week event is an important event to meet new customers and discuss about their needs. We consider that the notoriety of the event will allow us to touch international retailers which are our primary market focus.
Meet Cloudi-Fi in Paris Retail Week from 19 to 21 September!