Renan Aulanier, Chief Marketing Officer at Be2Bill by Dalenys
According to you, what are the main trends and innovations in your field market?
Omnichannel payment is the main trend. With a management of all financial flows and data, merchants can recognize their clients on their entire buying journey, and use payment data like real marketing levers!
Also trending in the e-commerce landscape are marketplaces. With +19% of sales (in volume) in 2016 in France, the payment issues they face are getting more and more critical: compliance, accuracy of KYC, seamless User Experience…
What are the main features of your solution and who is it made for?
Be2bill is an omnichannel payment solution, for all in-store, online and mobile payments in France and abroad. Our mission: simplify payments to generate more sales.
Some of our offers adopted by the biggest merchants:
- Advanced fraud fighting, with our “smart 3DS” tool, which analyses all merchant and payment data to decide in real time whether to require a 3-D Secure authentication or not.
- Payment on marketplace, with an end-to-end solution, which makes operating compliantly become more simple.
- Omnichannel payment, thanks to our unique platform for all payments, which gives us a complete overview on financial flows.
What represents the Paris Retail Week event for your business?
We have a lot of customers amongst the French top 100 e-commerce players, and they will all be there at Paris Retail Week. This year, we have chosen to have a common booth with another strong brand of Dalenys group: Eperflex, the leader of email retargeting in France. Our fields of expertise are complementary, as they both boost merchants’ conversion rate along the entire buying journey, from the first visit (website, in-store, app) until the end of the checkout. This expertise has been recognized in the 2017 Frenchweb ranking, which spotlights the most dynamic companies in the digital ecosystem: Dalenys is the 1st French fintech for the second time in a row!
Find Be2Bill by Dalenys on the stand G 044 at Paris Retail Week from 19 to 21 September!