Shane Murphy, AdRoll VP of Marketing
According to you, what are the main trends and innovations in your field market?
Retailers need their marketing data to flow between platforms to provide a holistic picture of their campaigns — how customers are behaving and buying across channels as well as how solutions stack up against one another. Although the walled gardens surrounding data from major players like Facebook and Google won’t be demolished, there are strong forces to incentivize them to work with the rest of the ecosystem. As modern marketers continue to demand more transparency and access to data, retailers will be able to better target their customers at every online touchpoint.
What are the main features of your solution and who is it made for?
Two of our core products, AdRoll Retargeting and Prospecting, are making it possible for retailers and e-commerce brands to re-engage users, end shopping cart abandonment, and help identify new customers.
Our Retargeting product makes it possible for brands to bring consumers back to their website with personalized ads across all devices. Prospecting taps into over 1.2 billion anonymous digital profiles to help brands reach new audiences — finding new customers that make similar purchase decisions as those who are already loyal to their brand. Utilizing this vast amount of data helps to attract and convert new consumers.
AdRoll serves 35,000 customers around the world, covering all sizes and industries. We have a dedicated team of retail and e-commerce specialists will help you set up digital campaigns to reach new audiences, convert them into customers, and grow their brand loyalty.
What represents the Paris Retail Week event for your business?
Paris Retail Week is one of the biggest retailing events of the year and it provides the opportunity to hear and address some of the challenges retailers are facing in real time. The show also gives us the opportunity to educate retailers on how they can use creative and dynamic advertising technology most effectively.
Meet AdRoll on the stand C 051 at Paris Retail Week from 19 tp 21 September!