15.16.17
SEPT 2020

PARIS EXPO
PORTE DE
VERSAILLES

Plénière d'ouverture

Tuesday September 24th 2019

Discover the programme of the plenary sessions of the first day

The business issues honored on September 24 :

  • #CUSTOMERJOURNEY - Mentor : Nathalie MESNY, Executive Director, MONOPRIX ONLINE
  • #DATA - Mentor : Julien-Henri MAURICE, Head of Marketing & Digital, BAZARCHIC (GALERIES LAFAYETTE)
  • #PAYMENT - Mentor : Cyril BOURGOIS, Head of strategy, digital transformation and innovation, CASINO GROUP

[10:30 - 12:30] OPENING PLENARY SESSION "RETAIL, THE MOMENT OF TRUTH"

Arnaud Gallet

INTRODUCTION by Arnaud GALLET,

Director, PARIS RETAIL WEEK

STUDY: Engaged, eco-friendly, intelligent and radical, the new values of retail

David Mingeon

Presentation of the Havas Paris Shopper Observer study by 

David MINGEON,

Deputy Managing Director, HAVAS PARIS

PLENARY SESSION :  

Engaging consumers and building brand equity is a crucial challenge for retailers: it's time to walk the talk! The store is no longer just a showcase but a real ambassador for the brands, as well as a muse. Physically, it embodies, it vindicates, it proves and demonstrates...this store, aka "the place of truth" can and must be engaged, eco-friendly, intelligent and radical: it's the moment of truth between retailers and consumers.

Led by Martine FUXA, 

Editor-in-chief, E-COMMERCE MAG

With David GIRAUDEAU,

Managing Director, LA MIE CALINE

Antoine JOUTEAU

CEO, LE BON COIN

Uriel KARSENTI

Uriel KARSENTI

Founder MAISON STANDARDS

Emery JACQUILLAT

Emery JACQUILLAT,

CEO, CAMIF MATELSOM

 

[12h30 - 13h30ROUND TABLE - ZENDESK

In a highly competitive environment such as retail, and with more volatile and better informed customers, the Customer Experience is an essential differentiating element. During this roundtable, we will discuss the importance of innovation in Customer Experience. In particular, we will discuss the following topics :

- Improving customer knowledge,

- Customization of the omni-channel customer relationship,

- Integrate innovative solutions to improve Customer Experience.

Joy BAHABANIAN

Joy BAHABANIAN,

Customer & Operations Director, BIRCHBOX FRANCE

 

Alan Billi

Alan BILLI,

VP, Global IT Omnichannel & Digital , BOARDRIDERS (QUICKSILVER)

 

Chams Ejjaouani

Chams EJJAOUANI,

Director South Marketing, ZENDESK

 

Alexis Garcia

Alexis GARCIA,

Co-founder, DIDUENJOY

 

[13h30 - 14h00] Talk #Data

GDPR ONE YEAR ON: PRIVACY BY DESIGN "THE BIG WINNER"

More than a year after the law relating to GDPR, how should data be processed? What are the challenges and the consequences of Privacy by Design in terms of corporate governance? What opportunities does it offer companies?

With our Mentor : Julien-Henri MAURICE,

Directeur Marketing, Bazarchic (GROUPE GALERIES LAFAYETTE)

Grégory SION

Gregory SION,

Senior Vice-Président, Digital, Sales & innovation, PIERRE ET VACANCES CENTER PARCS 

[14h00 – 15h00] Keynote - GOOGLE

Logo Google

DISCOVER THE KEYS OF A SUCCESSFUL DIGITAL TRANSFORMATION

With Cyril Grira,

Retail & Omnichannel Director, GOOGLE

Jérôme Blain,

Head of Shopping Actions, GOOGLE

Fabrice Sollami,

Cloud Technical Lead, Retail, GOOGLE

And Elodie Jarry

Ads Marketing Lead, GOOGLE

[15h00 – 16h00] - CONFERENCE #CUSTOMERJOURNEY

THE TOOLBOX FOR A SUCCESSFUL CUSTOMER EXPERIENCE

Facilitating customers' lives and minimising the constraints of a physical journey that ideally should be as straightforward as the online journey is a significant challenge for brands wanting to satisfy today's customers who are increasingly in search of attention and speed of execution. What services and tools are available to simplify and enhance their journey? How to offer experience and emotion throughout the online and offline journey?

Led by Régine VANHEEMS, 

Co-founder, CONNECTED RETAIL OBSERVATORY

NATHALIE MESNY NEW - ROND

With the Mentor Nathalie MESNY, 

Executive Director, MONOPRIX ONLINE

Guillaume LACHENAL
Guillaume LACHENAL

Guillaume LACHENAL, 

CEO & Founder, MILIBOO.COM

[16h30 – 17h00] -TALK #NEWPAYMENTS

PAYMENT: NEW DARLING OF THE CUSTOMER RELATIONSHIP 

While the new payment methods (mobile, smart objects) are still seen as irritants by consumers, they are nevertheless sources of speed, fluidity and security during transactions. Physical and digital payment solutions also open up the way to new perspectives for enhancing consumer loyalty by offering new services (money-off coupons, jackpot games) and partnerships with other players (intelligent payment).

Cyril Bourgois
Cyril Bourgois

With our Mentor Cyril BOURGOIS

Head of strategy, digital transformation and innovation, CASINO GROUP

Emmanuel Suissa

Emmanuel SUISSA,

Director of Tourism Marketing, LA VALLEE VILLAGE - PARIS, MEMBER OF THE BICESTER VILLAGE SHOPPING COLLECTION

[18h00 – 19h00] PARIS RETAIL AWARDS CEREMONY

Discover the jury

Vincent EDIN

Presented by Vincent EDIN,

Journalist - presenter

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