15.16.17
SEPT 2020

PARIS EXPO
PORTE DE
VERSAILLES

Temps forts

Wednesday September 25th 2019

Discover the programme of the plenary sessions of the second day

The business issues honored on September 25 :

  • #MARKETINGBTOB Mentor : Sacha TIKHOMIROFF, Vice-President Southern Europe Region, STAPLES
  • #INNOVATIONMARKETING Mentor: Maud FUNARO, Head of Strategy, Digital and Innovation, E. LECLERC
  • #MARKETPLACES Mentor: Laura PHO DUC, Head of Marketing & Communication, ALI BABA

[10h30- 11h30 ] CONFERENCE #MARKETING BTOB

MARKETING BTOB - PROFESSIONAL BUYER: THE GREAT UNKNOWN

In the universe of BtoB marketing, the first step is to distinguish between a professional buyer and a private buyer. The second is to be able to identify the players and the tools you can draw on in order to meet the expectations of this target that many players have difficulty in understanding. Sharing of experiences.

Sacha Tikhomiroff

With the Mentor :  Sacha TIKHOMIROFF, 

Vice-President Southern Europe Region, STAPLES 

Pierre Olivier BRIAL
Pierre Olivier BRIAL

Pierre-Olivier BRIAL,

CEO, MANUTAN

Anne Griffon
Anne GRIFFON

Anne GRIFFON,

Marketing Innovation, CHATEAUFORM 

Laurent Ollivier

Laurent OLLIVIER

CEO, ARESSY 

[ 12h00 - 13h00 ] - KEYNOTE - SHOPIFY

Logo Shopify

THE TECHNOLOGY, INDEPENDENTS' MAGIC POTION 

How the simplification and accessibility of e-commerce tools has enabled entrepreneurs and founders to regain control of their business? This presentation of the e-commerce's challenges and opportunities in France will be followed by an exchange with e-retailers and a payment expert.

Emilie Benoit Speaker

Emilie BENOIT

Country Manager France, SHOPIFY

Laura Gauthier Petit
Laura GAUTHIER PETIT,

Founder, FETE IMPERIALE

Antoine Grimaud
Antoine GRIMAUD,

CEO, Payplug

Thomas Lemasle
Thomas LEMASLE, 

CEO, Oé

13H15 - 13H45 ]- INTERNATIONAL KEYNOTE HEMA

FROM A DUTCH RETAILER TO A GLOBAL LIFESTYLE BRAND DESIGNED IN AMSTERDAM 

While many brands over the last decades have evolved from wholesaling into opening-up retail stores, HEMA has started off on a journey in the opposite direction. HEMA’s new strategy is to evolve from a retailer into a global brand, also selling via third parties in stores and on online platforms.

HEMA is a general merchandise retailer from Amsterdam known for its optimistic design and high-quality products at affordable prices. HEMA makes daily life better, easier and more fun. That has been HEMA’s passion since 1926. HEMA believes that great quality and design should be available to everyone at great prices.

In this key-note speech, you can follow the journey of HEMA, which has just taken its first step here in Paris, offering a one-stop-shop non-food solution to franprix.

Cyril Bourgois Directeur de la stratégie, de la transformation digitale et de l’innovation, GROUPE CASINO

Olivier BLOM,

International Wholesale Director, HEMA

 

[14h00 – 15h00] CONFERENCE #MARKETINGINNOVATION

INNOVATION AND BRAND DNA : BEST ENEMIES 

Drive-to-store, new technologies, predictive marketing...to innovate and stand out from the crowd brands must now select new tools, measure their actions and communicate while staying true to their values and their economic DNA. Although such objectives may sometimes seem contradictory, brands need to find a way to make them converge.

Maud Funaro

With Mentor : Maud FUNARO, 

Strategy, Digital and Innovation Director, E. LECLERC

Led by Clément FAGES

Journalist MARKETING and Emarketing.fr  

Carole JUGE-LLEWELLYN

Carole JUGE-LLEWELLYN,

CEO & Founder, JOONE

Antoine DUBOIS

Antoine DUBOIS,

Senior Vice President Global Marketing Strategy, ACCOR GROUP 

Pierre-Julien CHANTZIOS,  

Co-founder of  KALIOS and YAYA restaurants 

[15h00 – 16h00] KEYNOTE - AMAZON 

Logo Amazon

BOOST YOUR GROWTH AND BUILD YOUR CUSTOMER BASIS OF TOMORROW WITH AMAZON

Professional clients and payment innovations are two essential growth reservoirs for developing and maintaining the customer base of tomorrow. One year after its launch, Amazon Business serves more than 50% of the CAC 40 and Amazon Pay businesses, a means of payment that capitalizes on the simplicity, comfort and familiarity of Amazon's buying experience, already accessible through millions of customers around the world. Discover through these innovations how Amazon helps small and medium-sized French companies to convert ever more customers in France and internationally.

Julie Menville

With Julie MENVILLE,

Head of AMAZON PAY, France

Gratiane DUPONT-LHOTELAIN

And Gratiane DUPONT-LHOTELAIN, 

Head of AMAZON BUSINESS MARKETPLACE, FRANCE

Malo HENRY 

Ecommerce Director, RUE DE LA MER (Group Cabesto)

Christophe FORTIN 

PHOTO UNIVERS 

David SEVELIN 

General Director, OXWORK 

[16h00 – 17h00] CONFERENCE #MARKETPLACES

THE LEARNINGS OF THE MARKET PLACE

To adapt to consumers' needs and offer them a broader range of services and relevant products, companies are no longer hesitating to redesign their approach by creating or integrating a marketplace. Business model, logistics, payment, etc. what are the essential steps and the errors to avoid in order to succeed? Sharing of experiences.

Laura Pho duc

With the Mentor : Laura PHO DUC, 

Head of Marketing & CommunicationALI BABA

Pierre Chavanne
Pierre CHAVANNE

Led by Pierre CHAVANNE,

Journalist

Vincent Cotte ROND

Vincent COTTE,

Director, Marketplace and Business Development, LA REDOUTE

Christine De Wendel

Christine DE WENDEL,

COO, ManoMano

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