For three days, Paris Retail Week will be organising a wide range of over 200 conferences, workshops and keynotes for visitors from all over Europe. Open to all, these talks are filled with ideas and inspiration and are a chance for retailers to get up to date with the issues and solutions in their sector.
2018: WELCOME TO THE SMART PHYGITAL ERA!
Paris Retail Week 2018 will be highlighting Smart Phygital, the global and dynamic retail ecosystem, during a series of plenary conferences teeming with inspiration and ideas for the future!
Monday 10 September 2018
10h30 - Opening plenary: Smart Phygital
Presentation of the Havas study / Paris Retail Week 2018 and round table focusing on Smart Phygital.
Retailers are experts in organic revolutions. From brick and mortar to the pure player via m- or s-commerce, retailers are endlessly versatile. Today, retail is SMART. It is learning from and making use of artificial intelligence to constantly improve the customer experience. It harmonises (at last!) the on- and off-line and heralds the arrival of Phygital.
13h00 - Keynote : Boxed.com
Future of e-commerce :
- how much opportunity for growth there is with mobile commerce
- importance of building a great culture at the office
Tuesday 11 September 2018
10h30 - Keynote : Saguez & Partners
11h30 - Plenary# 2 - Smart Instore
What will tomorrow's store look like? It will be given a very positive makeover and find a new lease of life by returning to what is essential: the senses. Naturally, equipment is the cornerstone of this development: store layout is dead - long live store staging! To go further, our sensations are being enriched by digital technology, an association giving rise to an experience of total and useful shopping, taking into account needs (thanks to data) and providing real added value, especially in terms of service. By entering the digital world, stores are bringing the human aspect back to shopping: CRM leads to customised offers, sales staff with tablets can help out customers and click & collect is reconciling the on- and off-line.
Speaker's profiles: Head of Layout & Digitization of the Point of Sale
16h00 - Plenary #3 - Smart Customer Experience
Even though experiments have always been a part of retailing, for the past few years we have seen an acceleration in innovation, in line with the growing understanding of its vital importance.
The headlong race to engage consumers has made retailers keen to have customer data in order to get a better idea of the purchasing experience and enrich it with new innovations. How are these innovations applied in retailing? How can data be collected and used to improve the CX? Will artificial intelligence with cognitive computing, the internet of things, the in-house store and the Blockchain be able to save us?
Speakers' profiles: Head of Marketing & Customer Experience Departments
Wednesday 12 September 2018
10h30 - Plenary #4 - Smart Supply Chain
The Supply Chain is continuing its transformation in line with the new expectations of clients, who are now more turned towards processes than features. What's more, the arrival of innovative solutions, often developed by start-ups, have revolutionised the market. RFID labels, drones, collaborative delivery, artificial intelligence solutions with machine learning… The right strategies and tools to give meaning to your supply chain
Speaker's profiles: Head of Supply Chain Departments
11h30 - Keynote : AACC and Babel
14h00 - International Session #1 : The new retail imperatives
Strategies for delivering experiences that win, serve and retain today's digitally- savvy consumers
Speaker : Brendan Witcher, Principal Analyst, Forrester - Digital Business Strategy
International Session #2 : Revolution retail, the latest trends in US
International Session #3 - Focus Japan
International Session #4 - Focus Germany