Programme

The 2017 plenary conferences unveiled

Discover the themes chosen by our committee of experts for the 2017 plenary conferences.

During three days, Paris Retail Week offers a wide range of over 200 conferences, workshops, keynotes ... to visitors from all over Europe. In free access, these moments of reflection and inspiration allow retailers to get insights on the current challenges and solutions of the sector.

2017: the rise of Live Retail

"Live Retail: Authentic and Human Commerce" is the main theme of our 2017 edition to address the unavoidable subjects of the market, selected from the following:

  • Live commerce, real consumers
  • The virtual, new grail of the customer experience
  • The profession of faith of social commerce
  • Glocalisation, tailor-made authenticity
  • The last mile tailor-made
  • The myths and realities surrounding the digitisation of the supply chain
  • Confidence at the payment stage

Live Retail: the Plenary conferences

Discover the themes of our cycle of plenary conferences, chosen by our committee of experts:

Live retail: live commerce, real consumers 

With the arrival of the internet, m-commerce, social networks and e-commerce, the retail sector has demonstrated a remarkable ability to keep reinventing itself - it’s dynamic!

The availability of data has provided an opportunity to rehumanise the consumer. Contrary to expectations, the vast amount of data collected does not pigeonhole customers. It actually gives them back their names and personalities.

So live retail would not be simply a purchasing experience but a properly conducted transaction - one which involves genuine collaboration rather than a power relationship.

How can we foster this relationship between brand and customer? Could we draw up a data charter to guarantee that data is used in a considerate and reasoned way? After years of mistrust, are we now seeing confidence returning?

How can digital technology serve this need for transparency between brands and their customers? Can we address the sticking points and provide a smooth purchasing journey?

With the participation of Olivier De Mendez, Director at Starbucks Coffee France.

You are a retailer? Want to share your best practices?

CALL FOR SPEAKER

Live Retail: When the customer experience gets close to human interaction... virtual reality as a tool for creating emotion

Virtual reality and augmented reality are perfect UX tools which enable retailers to turn the purchasing act into a purchasing experience.

However, we must beware of the “wow” effect. Consumers are astute, they are familiar with the market and the technologies - they are not easily fooled. These technologies must add value; they have to be more than just window dressing.

Live retail, which constitutes a return to authentic commerce, is not however incompatible with these technologies; it can even embrace them and create a true-to-life customer experience. So are we now entering the era of v-commerce?

Feedback on the best examples from recent months.

With the participation of Soumia Hadjali, VP Digital Operations, Accor and Martin Sauer, Group Digital & eCommerce Director, Manutan.

You are a retailer? Want to share your best practices?

CALL FOR SPEAKER

Live retail: the myths and realities surrounding the digitisation of the supply chain

Sales forecasts, inventory levels, order handling and processing... how can we combine digital technology and the human element to strike a balance between sales growth and the availability of goods, and falling stocks?

Digital technology - a tailor-made last mile solution? In 2017, the retail sector had to contend with the proliferation and diversification of delivery services. In 2018, it will have to tackle the issue of personalisation. What premium services can be offered to create a competitive edge?

With the participation of Christophe Poutiers, Supply Chain Director, BazarChic.

You are a retailer? Want to share your best practices?

CALL FOR SPEAKER

Live Retail: beautiful stories of French unicorns. How to anticipate, manage growth and attract investors attention?

CALL FOR SPEAKER

A cycle of conferences dedicated to start-ups

Live retail: the marketplace, the best link between SMEs and e-commerce?

SMEs benefit from the brand image of platforms that are already established. For their part, the platforms have access to a pool of products and know-how that allows them to develop and diversify their offer to infinity. What is the next step in this "win-win" deal? Which platform to choose? 

How to anticipate, manage growth and attract investors attention?

   

You are a retailer? Want to share your best practices?

CALL FOR SPEAKER

 

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Paris Retail Week is:

  • Sept. 2017
  • Sept. 2018