Business issue mentor: MARKETING
After starting her career in finance, in an M&A consulting firm, Isolde joined the SMCP group (Sandro Maje Claudie Pierlot) when it was created in 2010 by the investment fund L Catterton. She will stay 6 years, first in Paris as General Secretary, then in Hong Kong where she will participate in the launch and development of the group in Asia. Her experience in Asia continued at ba&sh, where she was responsible for the launch and management of the company in the region as CEO Asia Pacific.
Based on her enriching experience, she will then advise other brands in their strategy to establish themselves in Greater China.
Since the beginning of 2022, Isolde is the CEO of Undiz, the cool, fun and colorful lingerie brand, combining quality, low prices and CSR commitment. In a turbulent economic context, the little sister of the ETAM group, aimed at Gen Z, is confronted every day with the need to reinvent itself and innovate in order to stay as close as possible to the considerations of its target customers.