Trophées Paris Retail Awards

The categories

7 categories to reward the best technological innovations in the omnichannel, e-commerce and connected commerce sector. 

Paris Retail Awards: 7 categories

Logo Paris Retail Awards 2018
Logo PRA 2018

There are 7 categories including two categories dedicated to physical retail.

In each category the Jury will announce 3 finalists and the laureates will be revealed during the Paris Retail Awards Ceremony on the 10th of September 2018.

The PARIS RETAIL GOLDEN AWARD 2018 will reward the best innovation among the 7 category winners.

For the fifth year, the Rookie Of The Year will reward the promising initiative of a startup.

The Paris Retail Awards 2018 will reward the best initiatives in the following categories:

CRM: From the lead to the customer

New service / offer / solution for customer relationship management - from acquisition to retention: lead acquisition, customer loyalty, CRM programme / tool, retargeting / pre-targeting and targeting, newsletter, customer review management system, couponing, subscription...

Customer Experience (360)

Mechanisms to attract omnichannel customers, regardless of their location / device / time, etc. Implementation of the omnichannel strategy (store, online, multi-device, social shopping, multi-device strategy...).

Digitisation of point of sale

By strategy: real time availability, in-store / online advice, booking & fitting, in-store offers, click and collect, pop-up store, limited time sales events, etc.


New uses, new offers to optimize the process of preparation / delivery / reverse logistics, environmental protection, after-sales requests management on social media.

Social Commerce

Solutions to create engagement, interaction with consumers on social media. 

Social shopping, crowd funding, social marketing, street marketing operation for gaming.

Store Solution & Design

Components, accessories, innovative shopfitting, design.


Innovative technological solutions: payment, securing the act of purchase, big data, cloud, core calculator, measurements & analysis, applications.

Read the rules of competition

Read more about the Rookie Of The Year