E-Commerce & Cross Channel Manager
Business Theme Mentor : Omnichannel Commerce
"To get results from an effective cross-channel strategy, you need to base yourself on the knowledge and skills of a network in order to develop digital technology and to base yourself on digital technology to boost foot traffic and revenues in stores."
I fell into retailing by chance and then got caught in the nets of the Web!
With over 15 years' experience working in start-ups and major specialised retail groups, including 1.2.3 PAP, Etam, Bata, Inspirational Stores and Armand Thiery, Tatiana has built her career around twin skills in retailing and e-commerce: in other words, in omnichannel strategy.
She is passionate about the web, e-commerce and new technologies, loves managing large-scale projects and is strongly attracted to multi-channel marketing and CRM. A passion that turns out to be contagious when it comes to motivating her teams!
She keeps an eye on everything linked to social shopping and geolocation, since she is convinced that these 2 areas will bring about a new revolution in Click & Mortar.
Her specialities: web marketing, e-commerce, digital strategy, sales and customer sense, apparel, bags, shoes and fashion accessories.