Biography Julien-Henri MAURICE

Published on by Julie GOT - updated on

Marketing Director, Bazarchic

Business Theme Mentor : Data optimisation 

Marketing Director, Bazarchic

Business Theme Mentor : Data optimisation

Julien-Henri MAURICE
Julien-Henri MAURICE_V2

"Data is the black gold of the digital age and in order to create an added value with it, it must be exploited by applying intelligence and pragmatism to meet business challenges."

Julien-Henri Maurice

Julien-Henri Maurice has been passionate about the internet and digital for 25 years and is a leading figure in digital and e-commerce in France (awarded Chief Digital Officer of 2017 and Marketing Personality of 2018).

After starting his career in a market research firm assessing customer satisfaction then in customer relations in companies including SFR, Julien-Henri then worked in e-marketing in media and advertising agencies for almost 10 years: LSF/WAX Interactive, the SQLI Group's in-house digital communication and marketing firm, TBWA\, the 3rd biggest advertising group in France, and Full Performance, the 1st European 360° digital marketing figure based on performance.

In 2013, Julien-Henri joined the BazarChic Board of Directors (Galeries Lafayette group affiliate since September 2016 and leading name in designer flash sales in France) as Marketing Director to push the company's expansion and growth strategy forward and he played an active role in its reinvention/transformation (digital).

Julien-Henri is heavily involved in the French digital ecosystem, is an advisor to the Galeries Lafayette group's Lafayette Plug and Play startup accelerator, a founding member and leader of the Hub FranceIA Client Experience department and is also a member of the Teaching Board for the Digital Marketing & Business MBA at the EFAP in Digital Transformation and Artificial Intelligence.

Julien-Henri has an International MBA in Digital Marketing from Australia and an ESC Master degree in Strategic Management from INSSEC-Paris.

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